SM’s 89th Philippines mall opens in La Union

MANILA, Philippines — SM Prime Holdings Inc., the integrated property development arm of the SM Group, is opening its 89th mall in the country tomorrow.

SM City La Union, which spans more than 51,000 square meters of leasable area, is SM’s ninth mall in Northern Luzon.

SM Prime said that over 80 percent of the new mall located along Diversion Road in San Fernando City has already been taken up.

“We designed it to serve as a landmark for both residents and tourists. As the surfing capital of the region, La Union deserves a retail center that reflects its vibrant lifestyle and rich culture,” SM Prime president Jeffrey Lim.

SM Prime said a highlight of SM City La Union is the Sandbox, a 1,348-square meter outdoor venue designed for sports tournaments, mini-concerts, yoga, Zumba and other community activities.

SM City La Union will be anchored by major tenants such as SM Store, SM Markets, Ace Hardware, Toy Kingdom, Levi’s, Watsons, Surplus, Pet Express, Adidas, Miniso, Sports Central, SM Appliance Center, Puma, UNIQLO, National Bookstore and BDO.

For dining and leisure, SM City La Union will feature a food hall offering Ilocano, Filipino and international dishes, while SM Cinema will showcase the first Director’s Club in the province.

“With our diverse and unique offerings, we hope to strengthen La Union’s position as both a tourism and economic hub in Northern Luzon,” Lim said.

As the country’s largest mall developer, SM Supermalls has set an aggressive expansion and redevelopment program in its pipeline over the next five years.

Its expansion initiative will entail the opening of four to five malls every year. Also included in the plan is the delivery of one flagship mall annually over the next five years.

SM is investing over P150 billion in 16 major redevelopments and 12 new lifestyle malls to ensure that its entire portfolio evolves into greener, smarter and more people-centered destinations by 2030.