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Business

Jollibee beefs up alliance with Unilever

Richmond Mercurio - The Philippine Star
Jollibee beefs up alliance with Unilever
Asian food conglomerate Jollibee Foods Corp. and global leader in culinary UFS have committed to sustain their steady partnership in the years to come with the goal of delivering the best for the consumers and the planet.
Philstar.com / Irra Lising

MANILA, Philippines — The Jollibee Group is beefing up its partnership with Unilever Food Solutions (UFS) Philippines to serve the evolving needs of consumers in a sustainable manner.

Asian food conglomerate Jollibee Foods Corp. and global leader in culinary UFS have committed to sustain their steady partnership in the years to come with the goal of delivering the best for the consumers and the planet.

“Our established 30-year supply partnership with UFS reminds us that we are doing something good together, which we attribute to a shared commitment to goals that put our customers and their needs at the center,” Jollibee Group president and CEO Ernesto Tanmantiong said.

The Jollibee Group said it is focused on working with suppliers like UFS Philippines that embraces the challenges and purpose of constant learning to cater to the consumers’ evolving needs.

UFS Philippines conducts a year-round culinary and marketing initiative that incorporates various trend sharing and ideation sessions, as well as offers culinary master classes to advance the Jollibee Group’s research and development and marketing teams.

Their collaboration has allowed the two companies to stay competitive in the constantly growing food industry.

“We strive to provide the best ingredients, develop quality products, create inspiring and trending recipes, and provide chef training and support,” UFS Philippines managing director James Benedict Carreon said.

Aside from catering to the evolving customer preferences, UFS Philippines and the Jollibee Group also share a common dedication to sustainability.

UFS Philippines has a long history of practicing sustainability in its value chain–from its operations to the communities it serves.

“Our purpose at Unilever is to make sustainable living commonplace, and we do this through our brands, people and partners. We’re proud to say that all our offices and sites across the Philippines are powered by renewable energy, allowing us to create great products for our customers and consumers in a sustainable way,” Carreon said.

The Jollibee Group, has its sustainability agenda called “Joy For Tomorrow” which provides the framework on how it will positively impact society and environment.

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