Bria Homes ties up with AllEasy e-wallet

MANILA, Philippines — Villar-owned Bria Homes has expanded its tie-ups to promote its products as its seeks to fortify its stature as the country’s leading developer of affordable homes.

From TV shows to online shopping platforms, Bria has extended its reach to the e-wallet market through its partnership with AllEasy, the newest player in the sector.

To encourage customers to use the e-wallet for transactions, AllEasy launched the “Easy Home with AllEasy” promotion where participants simply had to achieve a specific number of transactions in order to have a shot at winning brand-new two-story house-and-lot units from Bria.

Last year, the promo yielded two lucky winners – one from Cebu and the other from Quezon province – as Bria continued to give away contemporary homes in prime locations to Filipinos all over the country.

Bria said by partnering with AllEasy, it took a step closer to its vision – a better life for more Filipinos, through well-designed, superior quality homes.

“We are thrilled that this partnership with AllEasy has once again allowed us to reach out to even more people,” said Bria division head for Visayas Glenn Guacena.

He added that Bria is interested in partnering with various other platforms to make homeownership a dream come true for more Filipinos.