GMA dominates 2015 TV ratings

MANILA, Philippines – Television giant GMA Network dominated nationwide TV ratings last year particularly in Urban Luzon and Mega Manila, a report by AGB Nielsen showed.

Citing Nielsen’s 2015 National Urban Television Audience Measurement (NUTAM) report, GMA said it topped the daytime and prime-time slots.

Urban Luzon continued to be a strong area for GMA as it registered 39.7 percent audience share, besting ABS-CBN’s 30.6 percent share and TV5’s 8.2 percent share.

GMA also secured its dominant position in Mega Manila with its 41.7 percent audience share, up 14.7 points from ABS-CBN’s 27 percent and 33.2 points from TV5’s 8.5 percent.

Urban Luzon accounts for 77 percent of all urban TV households in the country while Mega Manila comprises 59 percent.

For December 2015 alone, GMA posted a stronger total day lead (38.9 percent) compared with ABS-CBN’s 33.6 percent and TV5’s 7.8 percent.

The report also showed that more viewers across the country tuned in to GMA during the Christmas break covering Dec. 24 to 31 as revealed by its 38.4 percent audience share, 5.9 points higher than ABS-CBN’s 32.5 percent.

Since September last year, GMA has overtaken its closest rival ABS-CBN in NUTAM and sustained nationwide ratings leadership until yearend.

Nielsen has a nationwide urban sample size of 2,000 homes while it has increased its sample size to 1,200 homes this year for Mega Manila.

It has a total of 31 clients and subscribers including eight local TV networks, four regional clients, two block-timers, and 17 media agencies.