BBDO launches new ‘It’s more fun in the Phl’ ad campaign

MANILA, Philippines - Global advertising, marketing and corporate communications company BBDO Guerrero has launched the first of a series of advertisements under Phase II of the “It’s More Fun In The Philippines” campaign by the Department of Tourism. 

While Phase I of the campaign was successful in creating a clear identity for the country and the Filipino people, the second phase now aims to highlight some of the tourist destinations, giving tourists more reasons to experience why it is more fun in the Philippines.

BBDO Guerrero creative chairman David Guerrero said the first tourist spot launched is Boracay, with a 30-second timeframe showing the beach island in all its splendor, vibrant and activity-filled from sunrise to the next sunrise. 

This spot, he said, would attract tourists looking for endless possibilities in one location, as Boracay is truly “Asia’s 24/7 island.”

“This is the right direction for the campaign – making the destinations famous. Where better to start than Boracay, voted the world’s most desirable island to visit,” he added.

He said the campaign would be supported with other materials for TV, print and in digital.

BBDO Guerrero, part of BBDO Worldwide and a member of Omnicom Group Inc., was recently tapped for the second phase of the multi-awarded tourism campaign.

“This year, the Philippines hopes to be able to expand the country’s tourism campaign. We are now in what we call the sustaining phase of More Fun in the Philippines,” Tourism Secretary Ramon Jimenez Jr. said.

“It is larger, both physically and figuratively, in the sense that we are going into specific destinations and offerings such as Boracay,” he added.

“Now, the world will understand that the Philippines is a treasure of fun and adventures historically, culturally, and naturally.”