DanaTeq enters Phl market

MANILA, Philippines - Singapore-based company DanaTeq Pte. (DTQ), one of the pioneers in dynamic real-time analytic-based campaign management solutions, recently signed two service agreements with the Philippines’ major telecommunications companies.

DanaTeq will implement next generation intelligent service networks for the two telecommunication giants for enhanced customer care and better servicing to end users.

“End users will soon feel a change on how these telecommunications companies deal with them. It will be more personal and targeted. Our system will increase the number of services currently being offered and increase the speed at which this service is rolled out to market. It will be revolutionary in terms of the local market, which is why extensions and new service agreements have been made for DTQ for continued development and consultation,” said Sergey Popov, DTQ chief technology officer.

The local telecommunications industry was the first to be tapped by DTQ, but the company is also looking to expand and target various sectors given its network system classified as cognitive software solutions that can easily be made relevant to banking and finance and fast moving consumer goods.

“The local telcos are just a start. We will be talking and making presentations to major banks in the next few weeks. The point is – as long as there is a customer that can be measured, observed and studied in terms of its needs and wants by a particular company or industry, then our solution has relevance. Companies can only benefit and draw valuable insight from what we offer and this offering only gets better,” said Cody Martinson, DTQ chief executive officer.