GMA Network widens TV ratings lead in Sept

MANILA, Philippines - GMA Network Inc. has widened its lead over perennial rival ABS-CBN Corp. in the nationwide TV ratings in October, according to recent data from Nielsen TV Audience Measurement.

Based on data until Oct. 13, GMA posted its highest nationwide ratings margin over competition with total day household audience share rising 7.4 points to 35.8 points versus ABS-CBN’s 28.4.

GMA Network attributed its strong performance to improving ratings across all time blocks, primarily in primetime.

In the morning block (6 a.m. to 12 n.n.), the network more than doubled its national ratings lead against ABS-CBN from 4.1 points in September to 9.2 points in partial October.

Moreover, in the widely watched afternoon block (12 n.n. to 6 p.m.), GMA’s national ratings lead over ABS-CBN grew to 21 points.

On primetime (from 6 p.m. to 12 m.n.), GMA continued to increase its base of nationwide audiences as it substantially reduced competition’s margin in partial October.

National Urban Philippines is composed of Mega Manila (which makes up 58 percent of total urban television households), Urban Luzon (which makes up 77 percent of total urban television households including Mega Manila), Urban Visayas (13 percent of total urban TV households), and Urban Mindanao (10 percent of total urban TV households).

The Nielsen TV measurement is also used by 21 companies including two other local networks, namely, TV5 and Solar Entertainment; Faulkner Media; CBN Asia; 13 advertising agencies and three regional clients.