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Business

Pfizer chooses MEC Philippines

October 1, 2010 | 5:03pm

MANILA, Philippines– Pfizer appointed MEC Philippines in handling their on-and off-line media planning and buying, effective immediately. The assigned brands include: Centrum, Stresstabs, Clusivol, Robitussin, Advil, Dimetapp, Caltrate, Loviscol, Fibrosine and Chapstick.

 “We are proud to have demonstrated to Pfizer that integrated planning and buying across all channels is without question the most effective way to actively engage consumers. I am delighted for all of the MEC team that we have been awarded this business, it’s a life changing win for the agency,” Malu Vasallo, Managing Director of MEC said.

 

ADVIL

CALTRATE

CLUSIVOL

DIMETAPP

FIBROSINE AND CHAPSTICK

LOVISCOL

MALU VASALLO

MANAGING DIRECTOR

PFIZER

ROBITUSSIN

STRESSTABS
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