PLDT ventures into ad business via digital signages

Telecommunications leader Philippine Long Distance Telephone Co. (PLDT) has ventured into the non-traditional advertising business through an end-to-end fully-managed digital signage network solution.

Called PLDT Sweetspots, this solution is designed primarily for companies with their own branches and distribution channels, including those in industries such as retail, banking and finance, hospitality and healthcare, and hotels and restaurants.

“This innovative solution is particularly relevant in today’s challenging macro environment where companies have to find ways to make more efficient use of digital signages, said PLDT customer sales and marketing group head Eric Alberto.

“In more advanced markets such as the US , digital signages, linked and remotely controlled, have been proven to be quite effective in communicating advertising messages. And we see them in many establishments. Now PLDT has made it easier for the local companies to take advantage of this non-traditional advertising tool,” he added.

“Unlike traditional static signs, content can be changed dynamically, animations can be displayed, and, more importantly, messages can interactively adapt to the context and to your target audience,” he pointed out.

PLDT’s corporate business group head Nerissa Ramos added that this solution is also cost-effective.

“PLDT Sweetspots can help reduce your time-to-market for new marketing campaigns and lower your long-term operational costs through affordable and on-demand means of updating your customer touch points’ marketing communications,” she said.

Ramos explained that PLDT Sweetspots is complementary to tri-media tools. “While tri-media advertising is used for mass awareness-building, PLDT Sweetspots is ideal for sustaining efforts and targeted messages in distribution channels. It will certainly complement clients’ advertising in a strategic way because it involves point-of-decision marketing that builds the psychological ‘last-ten-feet’ for consumers to purchase products.”

One big come-on for Sweetspots is that it is powered by the PLDT Group’s fixed and wireless broadband connectivity solutions, ensuring timely uploading and updating of digital content practically anywhere in the archipelago.