46% of Pinoys use A1 at work, study shows

MANILA, Philippines — The country’s adoption of artificial intelligence (AI) is on the rise, with over 40 percent of Filipinos saying they use the technology for work, according to online employment platform Jobstreet by SEEK.

This was among the findings of Jobstreet by SEEK’s Decoding Global Talent Report 2024, in collaboration with Boston Consulting Group and The Network, presented by Jobstreet by SEEK hirer marketing manager Agustin Juanengo at a recent press briefing.

The report showed that 46 percent of Filipinos are using generative AI or GenAI monthly in their work, higher than the global average of 39 percent.

It also showed that Filipino employees aged 18 to 24 are twice as likely to use GenAI compared to other age groups, at 64 percent.

The study covered over 150,000 respondents around the world including over 6,400 Filipino employees from various industry backgrounds, educational attainment and age groups.

In terms of how GenAI is utilized, 50 percent of the respondents cited writing tasks as the main use for work.

Meanwhile, 58 percent cited skills development and learning as the main use of GenAI in their personal lives.

Among industries, those working in digitalization and data sciences use GenAI most frequently at 71 percent, followed by those in information technology at 65 percent.

In terms of the impact on jobs, 82 percent of Filipinos believe AI will bring some changes to work, with 35 percent expecting it could eliminate or significantly transform their careers.

Those engaged in craft or physical work roles expressed the most concern on the impact of AI, with 56 percent expecting significant changes to their roles.

Meanwhile, those working in technical or engineering fields are the least concerned, with 28 to 30 percent expecting no effect on their jobs.

While there are concerns about the effects of AI in some sectors, over 70 percent of respondents are willing to reskill to stay relevant during the age of AI, with 24 percent considering reskilling only when absolutely necessary.

In terms of the areas to focus on for reskilling, most Filipino talents cited analytical skills and functional or job-specific skills.

Like their peers in Southeast Asia, most Filipinos prefer to watch videos or engage in self-study to learn new skills.

As AI adoption becomes more prevalent, Jobstreet by SEEK recommends that employers explore strategic upskilling and reskilling practices.

To do this, corporations and organizations may partner with educational institutions, other employers, trade unions and other stakeholders.

Jobstreet by SEEK also recommends enhancing GenAI adoption through specialized training programs and guided learning for employees.

“Though AI holds the potential to transform work as we know it, it’s not something we should fear. Through proper reskilling and upskilling with proper training, AI can serve as a reliable tool in bettering the way companies and organizations process their output, as well as improving efficiency among talent,” Dannah Majarocon, managing director for the Philippines at Jobstreet by SEEK said.