CHALLENGE. There’s a challenge that’s more beneficial to those in need than the Ice Bucket Challenge. It’s called Rice Bucket Challenge. Buckets or sacks of rice are donated to the indigents by those who can afford. Of course, who want to accept The Ice Bucket Challenge for the ALS may still do so, it being also for a good cause.
BUSINESS SECTOR. At the helm of the Rice Bucket Challenge is the famous businessman-philanthropist Manny V. Pangilinan who, because of his popularity and influence in the community has managed to draw his friends to the cause.