The New Johnnie Walker Platinum

CEBU, Philippines - With a strong on-shelf presence that exudes the distinct marks of depth and complexity, Johnnie Walker’s newest label – Johnnie Walker Platinum Label – easily stood out during the celebration of its arrival in Cebu last January 18.

Unveiled in an exclusive gathering held in Fromo in the Banilad Town Center, the new Johnnie Walker Platinum takes after the Johnnie Walker tradition of creating unique “private blends”, blends which are made to complement the dynamic tastes of today’s progressive and sophisticated whiskey consumer.

Matured for 18 years, Johnnie Walker Platinum is positioned in between the brand’s Blue and Gold Reserve Labels, bearing a smoky character that is tinged with an elegant Speyside flair.

Like the metal it is named after, Johnnie Walker Platinum is the richest blended scotch whiskey to be part of the Johnnie Walker line, standing out as a tribute to the blending expertise led by the Walker family and its following generations of master blenders.

“Johnnie Walker Platinum Label is an intense, smooth and contemporary blend, crafted from some of our most treasured whiskies, for those who know what they want in life – especially from their whiskies,” shares brand ambassador, Raveen Misra.

“It is rich and refined, delivering the distinctive depth and complexity that is synonymous with Johnnie Walker,” Misra further shares.

Maintaining Johnnie Walker’s trademark four-cornered bottle and slanted label design standard, Platinum Label’s bottle bears a thicker base that is complemented with angular facets which reinforces an overall allusion of sleek metal tones.

Embodying the evolving tastes of today’s astute drinkers, Johnnie Walker Platinum Label is set in being the new platinum standard for different extra-ordinary celebrations and gatherings to come. (FREEMAN)