TBWA

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                    [ArticleID] => 245314
                    [Title] => TBWA\SMP, Lowe Philippines bag awards
                    [Summary] => After a dry spell for the Philippines in the last Asia-Pacific Advertising Festival, TBWA\Santiago Mangada Puno (SMP) and Lowe Philippines reaped success this year. They join an exclusive club of only two other local agencies that have won Adfest awards: Leo Burnett (who won a gold for McDonald’s) and BBDO Guerrero Ortega (who picked up a number of awards for clients that include Visa and FedEx.) 


                    [DatePublished] => 2004-04-05 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1125199
                    [AuthorName] => Angel V. Guerrero
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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                    [ArticleID] => 172393
                    [Title] => White Space
                    [Summary] => It strikes you first as a museum of modern art, contained by all-white surroundings, high ceilings, minimalist yet imposing furnishings and wide glass windows. As you enter, you are greeted by a security guard, clad in military fatigues, a beret, and a black shirt that sports the signature backslash sign. Inside, you’re greeted by more white rooms with contrasts of bright yellow and red tables, choice furniture and chairs of different designs that are hard to ignore.
                    [DatePublished] => 2002-08-17 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1347463
                    [AuthorName] => Hannah Ira V. Alcoseba
                    [SectionName] => Modern Living
                    [SectionUrl] => modern-living
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            [2] => Array
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                    [ArticleID] => 165815
                    [Title] => Where’s the disruption?
                    [Summary] => In the next three years, TBWA\Santiago Mangada Puno intends to be among the country’s top 10 advertising agencies. It currently ranks  no. 17 in terms of billings–against the P3.5-billion billings of number one, McCann Erickson–and much higher in terms of creative reputation. 


"We want to be rich and famous," said managing partner Jaime Santiago. "We want brands that will support our families and raise our egos, brands that will help us grow in both size and reputation."


                    [DatePublished] => 2002-06-24 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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TBWASMP, Lowe Philippines bag awards

By Angel V. Guerrero | April 5, 2004 - 12:00am

After a dry spell for the Philippines in the last Asia-Pacific Advertising Festival, TBWASantiago Mangada Puno (SMP) and Lowe Philippines reaped success this year. They join an exclusive club of only two other local...

Lifestyle Business

White Space

By Hannah Ira V. Alcoseba | August 17, 2002 - 12:00am

It strikes you first as a museum of modern art, contained by all-white surroundings, high ceilings, minimalist yet imposing furnishings and wide glass windows. As you enter, you are greeted by a security guard, clad...

Modern Living

Where’s the disruption?

June 24, 2002 - 12:00am

In the next three years, TBWASantiago Mangada Puno intends to be among the country’s top 10 advertising agencies. It currently ranks no. 17 in terms of billings–against the P3.5-billion billings of number...

Business As Usual