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                    [Title] => By the youth, for the youth
                    [Summary] => 



Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To capture their attention and eventual support, a youth-focused effort, different from the approaches directed at older audience segments, must be carefully strategized and executed.
                    [DatePublished] => 2006-11-20 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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STUDENT AD CONGRESS

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                    [ArticleID] => 369838
                    [Title] => By the youth, for the youth
                    [Summary] => 



Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To capture their attention and eventual support, a youth-focused effort, different from the approaches directed at older audience segments, must be carefully strategized and executed.
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abtest

By the youth, for the youth

By Bong R. Osorio | November 20, 2006 - 12:00am

Marketing communicators have consistently described the youth market (anywhere from tweens to teens to young adults) as a mysterious and, in most instances, a frustratingly difficult public to capture. To...

Lifestyle Business