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                    [Summary] => Marketers and communicators alike have described the youth market as a baffling and frustratingly difficult public to capture. To attract their attention, a focused youth-oriented effort, differentiated from the approaches directed at other audience segments, must be carefully planned and executed. Based on my interaction with college kids as a marketing communications educator, young people usually respond to an imaginative campaign that carries familiar and attractive techniques that connect to both their rational and emotional selves.


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SING YOUNG

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Communicating with the young

By Bong R. Osorio | March 1, 2004 - 12:00am

Marketers and communicators alike have described the youth market as a baffling and frustratingly difficult public to capture. To attract their attention, a focused youth-oriented effort, differentiated from the...

Lifestyle Business