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Seth Godin

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abtest

The next big thing

By Francis J. Kong | December 4, 2022 - 12:00am

Business people love to ask this question: “What is the next big thing?”

Business

Leaning forward

By Francis J. Kong | November 28, 2021 - 12:00am

Wisdom Inc. This is the title of the book written by Seth Godin, and I read it many years ago.

Business

Measuring performance and productivity

By Francis J. Kong | September 5, 2021 - 12:00am

Marketing guru Seth Godin asks a question: “This might be the workplace question of the decade.

Business

The power of amplification

By Francis J. Kong | March 9, 2019 - 12:00am

I was ushered into the room and this person I consider as my personal “hero” in modern day marketing enters.

Business

Conquering your lizard brain

By Bong R. Osorio | August 1, 2011 - 12:00am

I am a Seth Godin fan.

Lifestyle Business

Be remarkable, be a purple cow

By Bong R. Osorio | March 20, 2006 - 12:00am

Traditional marketing has taught us that to be effective in the way we bring our products or services to our desired consumers, we have to effectively manage what has been labeled the "4Ps" of marketing:...

Lifestyle Business