Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 327217
                    [Title] => Be remarkable, be a purple cow
                    [Summary] => Traditional marketing has taught us that to be effective in the way we bring our products or services to our desired consumers, we have to effectively manage what has been labeled the "4Ps" of marketing: product, pricing, place and promotions. Then the mix became five, six or seven, depending on who was defining the elements of the marketing plan. Buzz words like positioning, publicity, packaging, pass-along and permission have been added to the "P-list." 


                    [DatePublished] => 2006-03-20 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

REMARKABLE

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 327217
                    [Title] => Be remarkable, be a purple cow
                    [Summary] => Traditional marketing has taught us that to be effective in the way we bring our products or services to our desired consumers, we have to effectively manage what has been labeled the "4Ps" of marketing: product, pricing, place and promotions. Then the mix became five, six or seven, depending on who was defining the elements of the marketing plan. Buzz words like positioning, publicity, packaging, pass-along and permission have been added to the "P-list." 


                    [DatePublished] => 2006-03-20 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

Be remarkable, be a purple cow

By Bong R. Osorio | March 20, 2006 - 12:00am

Traditional marketing has taught us that to be effective in the way we bring our products or services to our desired consumers, we have to effectively manage what has been labeled the "4Ps" of marketing:...

Lifestyle Business