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                    [ArticleID] => 160119
                    [Title] => Searching for the winning persona
                    [Summary] => Let’s play a little communication game. From the top of your head, name a brand, person or company that matches the following brand character or personality descriptors. Here goes–


• Great with kids


• Free-spirited and masculine 


• A girl that gives superb service


• Ina ng bayan


• Super bright about computers. A high achiever at the university


                    [DatePublished] => 2002-05-08 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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PERSONA PRINCIPLE

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                    [ArticleID] => 160119
                    [Title] => Searching for the winning persona
                    [Summary] => Let’s play a little communication game. From the top of your head, name a brand, person or company that matches the following brand character or personality descriptors. Here goes–


• Great with kids


• Free-spirited and masculine 


• A girl that gives superb service


• Ina ng bayan


• Super bright about computers. A high achiever at the university


                    [DatePublished] => 2002-05-08 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
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                    [AuthorName] => Bong R. Osorio
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abtest

Searching for the winning persona

By Bong R. Osorio | May 8, 2002 - 12:00am

Let’s play a little communication game. From the top of your head, name a brand, person or company that matches the following brand character or personality descriptors. Here goes– • Great with kids •...

Lifestyle Business