Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 506734
                    [Title] => Google Insights for Search now in Filipino
                    [Summary] => 
When people want to find any information on the Web, the default tool is a search engine.
                    [DatePublished] => 2009-09-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1289184
                    [AuthorName] => Eden Estopace
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => http://img121.imageshack.us/img121/1817/ntwrks1thumb.jpg
                )

            [1] => Array
                (
                    [ArticleID] => 387939
                    [Title] => Reaching the subconscious mind of the consumer
                    [Summary] => 



Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his book, How Customers Think: Essential Insights into the Mind of the Market. His finding, though, gives rise to questions like "How can marketers begin to understand behaviors and attitudes of which the customers themselves are not aware?"


                    [DatePublished] => 2007-03-05 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

INSIGHTS

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 506734
                    [Title] => Google Insights for Search now in Filipino
                    [Summary] => 
When people want to find any information on the Web, the default tool is a search engine.
                    [DatePublished] => 2009-09-21 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1289184
                    [AuthorName] => Eden Estopace
                    [SectionName] => Technology
                    [SectionUrl] => technology
                    [URL] => http://img121.imageshack.us/img121/1817/ntwrks1thumb.jpg
                )

            [1] => Array
                (
                    [ArticleID] => 387939
                    [Title] => Reaching the subconscious mind of the consumer
                    [Summary] => 



Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his book, How Customers Think: Essential Insights into the Mind of the Market. His finding, though, gives rise to questions like "How can marketers begin to understand behaviors and attitudes of which the customers themselves are not aware?"


                    [DatePublished] => 2007-03-05 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

Google Insights for Search now in Filipino

By Eden Estopace | September 21, 2009 - 12:00am

When people want to find any information on the Web, the default tool is a search engine.

Technology

Reaching the subconscious mind of the consumer

By Bong R. Osorio | March 5, 2007 - 12:00am

Ninety five percent of all our cognition and purchase decision making take place in the subconscious mind," says Gerald Zaltman, a Harvard Business School professor who elucidates this statistic in his...

Lifestyle Business