HARRISON COMMUNICATIONS

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                    [ArticleID] => 580914
                    [Title] => The Story of the Philippines on your Back
                    [Summary] => 
Every JanSport bag tells a story. With every scuff and scrape, with every mile it has every traveled and with every knick-knack it has been made to carry, a JanSport bag is a wealth of stories if you could make it talk. 
                    [DatePublished] => 2010-06-04 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1658938
                    [AuthorName] => PR
                    [SectionName] => Freeman Cebu Lifestyle
                    [SectionUrl] => cebu-lifestyle
                    [URL] => 
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            [1] => Array
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                    [ArticleID] => 411504
                    [Title] => 13: A haunting homage
                    [Summary] => 
As I do not usually visit the Philippine Star office, it was serendipitous that I found a mysterious package for me on ...
                    [DatePublished] => 2008-11-01 00:00:00
                    [ColumnID] => 135359
                    [Focus] => 0
                    [AuthorID] => 1366854
                    [AuthorName] => J. Vincent Sarabia Ong
                    [SectionName] => Modern Living
                    [SectionUrl] => modern-living
                    [URL] => 
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            [2] => Array
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                    [ArticleID] => 352829
                    [Title] => Does the second mouse get the cheese?
                    [Summary] => 



This metaphor tells you that it’s not so bad to come in second. The early bird gets the worm, but the second mouse gets the cheese.  He who waits or hesitates wins, but it rarely works that way in marketing terms.  Is it easy for a new player to gain market share when the category is already defined?  No, for the leading brands would only get stronger.  Marketing guru Al Ries himself declares that it’s better to be first than it is to be better.
                    [DatePublished] => 2006-08-14 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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                    [ArticleID] => 298465
                    [Title] => What lessons have you learned from your kids?
                    [Summary] => Experts believe the divide between parents and children continues to grow as families depend on both parents to be wage earners. With the rearing of children left to the help and immediate family members, with modern technologies serving as surrogates to entertain them during the day, it isn’t surprising that many parents no longer know their kids.


While children look up to their parents for life lessons, it is no longer uncommon that kids learn about life on their own. Is it possible that parents also have something to learn from their kids?


                    [DatePublished] => 2005-09-25 00:00:00
                    [ColumnID] => 136209
                    [Focus] => 0
                    [AuthorID] => 1529529
                    [AuthorName] => Mons Romulo
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
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The Story of the Philippines on your Back

By PR | June 4, 2010 - 12:00am

Every JanSport bag tells a story. With every scuff and scrape, with every mile it has every traveled and with every knick-knack it has been made to carry, a JanSport bag is a wealth of stories if you could make it...

Freeman Cebu Lifestyle

13: A haunting homage

By J. Vincent Sarabia Ong | November 1, 2008 - 12:00am

As I do not usually visit the Philippine Star office, it was serendipitous that I found a mysterious package for me on ...

Modern Living

Does the second mouse get the cheese?

By Bong R. Osorio | August 14, 2006 - 12:00am

This metaphor tells you that it’s not so bad to come in second. The early bird gets the worm, but the second mouse gets the cheese. He who waits or hesitates wins, but it rarely works that way in marketing...

Lifestyle Business

What lessons have you learned from your kids?

By Mons Romulo | September 25, 2005 - 12:00am

Experts believe the divide between parents and children continues to grow as families depend on both parents to be wage earners. With the rearing of children left to the help and immediate family members, with modern...

Sunday Lifestyle