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                    [Title] => Music-driven English learning campaign for Gen Zs launched
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The campaign turned song lyrics into language learning moments, tapping into how young Indonesians increasingly discover language through music, social media and global pop culture.

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                    [Title] => Redefining work for Gen Z
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Many leaders today look at Gen Z and quietly wonder, “Where did the ambition go?”

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                    [AuthorName] => Francis J. Kong
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                    [Title] => Gen Z workers seek career growth, job stability – survey
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At least half of Filipino Gen Z professionals are motivated to stay with their current employers because of opportunities for career growth, according to global recruitment specialist Robert Walters.

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                    [AuthorName] => Jasper Emmanuel Arcalas
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                    [Title] => Retirement financial preparedness  low among Pinoys – InLife study
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Fewer than 30 percent of Filipinos feel confident about their financial preparedness for retirement, despite recognizing the importance of savings, insurance and investments, a study showed.

                    [DatePublished] => 2025-12-12 00:00:00
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                    [AuthorName] => Marco Luis Beech
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                    [Title] => Brain rot and  cognitive decline
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This is an attempt to describe the increasingly-sharp differences between the so-called Gen Z people (those born roughly between 1997 and 2012 who grew up with widespread access to the internet, smartphones and social media, and often described as digital natives) and the senior citizens, sometimes referred to as baby boomers, and the silent generation.

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                    [AuthorName] => Fr. Roy Cimagala
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                    [Title] => The age of performance: Tote bag politicians
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A curious, almost playful trend has been making its way through Gen Z: the rise of the performative man.

                    [DatePublished] => 2025-09-17 00:00:00
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                    [AuthorName] => Mac Bergantin
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                    [Title] => So, we canceled the nepo babies; what now?
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Gen Z’s collective proclivity to cancel culture is often considered our fatal flaw.

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                    [AuthorName] => Angel Martinez
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                    [Title] => How Gen Z, Millennials cope with heartbreak, healing
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"Si Sol at si Luna" viewers are beginning to realize the series' narrative offers sporadic glimpses of life lessons, mostly bittersweet, such as love and loss and the pain of separation and breakups. 

                    [DatePublished] => 2025-08-09 09:00:00
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                    [AuthorName] => Jan Milo Severo
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                    [Title] => Primer targets millennials, Gen Zs with digital push
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The Primer Group of Companies, a leading Philippine lifestyle retailer and distributor, is ramping up its presence in Visayas and Mindanao and preparing to launch a dedicated digital shopping app, as it targets the country’s growing base of millennial and Gen Z consumers with evolving spending habits.

                    [DatePublished] => 2025-06-20 00:00:00
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                    [AuthorID] => 1804802
                    [AuthorName] => Ehda M. Dagooc
                    [SectionName] => Freeman Cebu Business
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                    [Title] => Sober clubbing: Alcohol-free coffee raves popular among Singapore's Gen Z
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Several reports say Gen Z is chugging fewer pints than previous generations, with the sober curious movement gaining popularity on social media.

                    [DatePublished] => 2025-06-15 15:39:00
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                    [AuthorName] => Satish Cheney
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GEN Z

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                    [Title] => Music-driven English learning campaign for Gen Zs launched
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                    [DatePublished] => 2026-06-18 16:24:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1807666
                    [AuthorName] => Dolly Dy-Zulueta
                    [SectionName] => Lifestyle
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                    [Title] => Redefining work for Gen Z
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Many leaders today look at Gen Z and quietly wonder, “Where did the ambition go?”

                    [DatePublished] => 2026-05-03 00:00:00
                    [ColumnID] => 136420
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                    [AuthorID] => 1325498
                    [AuthorName] => Francis J. Kong
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                    [Title] => Gen Z workers seek career growth, job stability – survey
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                    [DatePublished] => 2026-04-26 00:00:00
                    [ColumnID] => 0
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                    [AuthorID] => 1375272
                    [AuthorName] => Jasper Emmanuel Arcalas
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                    [Title] => Retirement financial preparedness  low among Pinoys – InLife study
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Fewer than 30 percent of Filipinos feel confident about their financial preparedness for retirement, despite recognizing the importance of savings, insurance and investments, a study showed.

                    [DatePublished] => 2025-12-12 00:00:00
                    [ColumnID] => 0
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                    [AuthorName] => Marco Luis Beech
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                    [Title] => Brain rot and  cognitive decline
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                    [Title] => The age of performance: Tote bag politicians
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A curious, almost playful trend has been making its way through Gen Z: the rise of the performative man.

                    [DatePublished] => 2025-09-17 00:00:00
                    [ColumnID] => 136581
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                    [AuthorID] => 1808743
                    [AuthorName] => Mac Bergantin
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                    [Title] => So, we canceled the nepo babies; what now?
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Gen Z’s collective proclivity to cancel culture is often considered our fatal flaw.

                    [DatePublished] => 2025-09-13 00:00:00
                    [ColumnID] => 136581
                    [Focus] => 1
                    [AuthorID] => 1808425
                    [AuthorName] => Angel Martinez
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                    [DatePublished] => 2025-08-09 09:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1805251
                    [AuthorName] => Jan Milo Severo
                    [SectionName] => Health And Family
                    [SectionUrl] => health-and-family
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                    [ArticleID] => 2451928
                    [Title] => Primer targets millennials, Gen Zs with digital push
                    [Summary] => 
The Primer Group of Companies, a leading Philippine lifestyle retailer and distributor, is ramping up its presence in Visayas and Mindanao and preparing to launch a dedicated digital shopping app, as it targets the country’s growing base of millennial and Gen Z consumers with evolving spending habits.

                    [DatePublished] => 2025-06-20 00:00:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1804802
                    [AuthorName] => Ehda M. Dagooc
                    [SectionName] => Freeman Cebu Business
                    [SectionUrl] => cebu-business
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                    [ArticleID] => 2450743
                    [Title] => Sober clubbing: Alcohol-free coffee raves popular among Singapore's Gen Z
                    [Summary] => 
Several reports say Gen Z is chugging fewer pints than previous generations, with the sober curious movement gaining popularity on social media.

                    [DatePublished] => 2025-06-15 15:39:00
                    [ColumnID] => 0
                    [Focus] => 1
                    [AuthorID] => 1738992
                    [AuthorName] => Satish Cheney
                    [SectionName] => Lifestyle
                    [SectionUrl] => lifestyle
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abtest

Music-driven English learning campaign for Gen Zs launched

By Dolly Dy-Zulueta | 2 days ago

The campaign turned song lyrics into language learning moments, tapping into how young Indonesians increasingly discover language...

Lifestyle

Redefining work for Gen Z

By Francis J. Kong | May 3, 2026 - 12:00am

Many leaders today look at Gen Z and quietly wonder, “Where did the ambition go?”

Business

Gen Z workers seek career growth, job stability – survey

By Jasper Emmanuel Arcalas | April 26, 2026 - 12:00am

At least half of Filipino Gen Z professionals are motivated to stay with their current employers because of opportunities...

Business

Retirement financial preparedness low among Pinoys – InLife study

By Marco Luis Beech | December 12, 2025 - 12:00am

Fewer than 30 percent of Filipinos feel confident about their financial preparedness for retirement, despite recognizing the importance of savings, insurance and investments, a study showed.

Business

Brain rot and cognitive decline

By Fr. Roy Cimagala | November 3, 2025 - 12:00am

This is an attempt to describe the increasingly-sharp differences between the so-called Gen Z people (those born roughly between 1997 and 2012 who grew up with widespread access to the internet, smartphones and social...

Cebu News

The age of performance: Tote bag politicians

By POINT OF VIEW | By Mac Bergantin | September 17, 2025 - 12:00am

A curious, almost playful trend has been making its way through Gen Z: the rise of the performative man.

Opinion

So, we canceled the nepo babies; what now?

By POINT OF VIEW | By Angel Martinez | September 13, 2025 - 12:00am

Gen Z’s collective proclivity to cancel culture is often considered our fatal flaw.

Opinion

How Gen Z, Millennials cope with heartbreak, healing

By Jan Milo Severo | August 9, 2025 - 9:00am

"Si Sol at si Luna" viewers are beginning to realize the series' narrative offers sporadic glimpses of...

Health And Family

Primer targets millennials, Gen Zs with digital push

By Ehda M. Dagooc | June 20, 2025 - 12:00am

The Primer Group of Companies, a leading Philippine lifestyle retailer and distributor, is ramping up its presence in Visayas...

Freeman Cebu Business

Sober clubbing: Alcohol-free coffee raves popular among Singapore's Gen Z

By Satish Cheney | June 15, 2025 - 3:39pm

Several reports say Gen Z is chugging fewer pints than previous generations, with the sober curious movement gaining popularity...

Lifestyle