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                    [Title] => Electrolux launches new look
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Electrolux has introduced a new visual identity for the company brand. Refreshing the  iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

                    [DatePublished] => 2015-02-20 00:00:00
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                    [Title] => Electrolux Design Lab 2011 competition on
                    [Summary] => 
The Electrolux Design Lab invites undergraduate and graduate industrial design students worldwide to create new, revolutionary home appliances for a chance to win cash prizes and a six-month design internship.
                    [DatePublished] => 2011-04-21 00:00:00
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                    [Title] => Nature loves a vacuum
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Innovation is necessary to be able to adapt to changing times and needs. However, while fads may occasionally grip the imagination of society, these are generally transitory — eventually to be discarded and forgotten, or viewed in retrospect with humor and disbelief. 
                    [DatePublished] => 2008-01-26 00:00:00
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                    [AuthorName] => Joy Angelica  Subido
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                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


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                    [Title] => Electrolux brings Asian food to life
                    [Summary] => Are you a cooking newbie? Like many homemakers, do you find the layout of your burner cramping your cooking style? How many times have you accidentally burned your fingers on your oven? Do the many buttons on your microwave make the simple chore of heating a TV dinner a headache?


                    [DatePublished] => 2005-08-06 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1420681
                    [AuthorName] => Joseph Cortes
                    [SectionName] => Modern Living
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                    [ArticleID] => 282699
                    [Title] => Consumer connection
                    [Summary] => During his most recent visit to the Philippines,  Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
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                    [AuthorID] => 1488513
                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
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                    [ArticleID] => 260624
                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


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ELECTROLUX GROUP

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                    [Title] => Electrolux launches new look
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Electrolux has introduced a new visual identity for the company brand. Refreshing the  iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping power and stand out from the crowd wherever consumers meet Electrolux.

                    [DatePublished] => 2015-02-20 00:00:00
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                    [Title] => Electrolux Design Lab 2011 competition on
                    [Summary] => 
The Electrolux Design Lab invites undergraduate and graduate industrial design students worldwide to create new, revolutionary home appliances for a chance to win cash prizes and a six-month design internship.
                    [DatePublished] => 2011-04-21 00:00:00
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                    [Title] => Nature loves a vacuum
                    [Summary] => 
Innovation is necessary to be able to adapt to changing times and needs. However, while fads may occasionally grip the imagination of society, these are generally transitory — eventually to be discarded and forgotten, or viewed in retrospect with humor and disbelief. 
                    [DatePublished] => 2008-01-26 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Joy Angelica  Subido
                    [SectionName] => Modern Living
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                    [ArticleID] => 329920
                    [Title] => Electrolux to reintroduce Frigidaire
                    [Summary] => Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line.


In a press conference yesterday, Electrolux Philippines, Inc. general manager Thomas Hong admitted that the company’s current market share is a mere five percent.


The Electrolux Group, Hong explained, includes the mid-market refrigerator brand White-Westinghouse, Kelvinator and several small household and kitchen appliances.


                    [DatePublished] => 2006-04-05 00:00:00
                    [ColumnID] => 133272
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                    [Title] => Electrolux brings Asian food to life
                    [Summary] => Are you a cooking newbie? Like many homemakers, do you find the layout of your burner cramping your cooking style? How many times have you accidentally burned your fingers on your oven? Do the many buttons on your microwave make the simple chore of heating a TV dinner a headache?


                    [DatePublished] => 2005-08-06 00:00:00
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                    [AuthorName] => Joseph Cortes
                    [SectionName] => Modern Living
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                    [ArticleID] => 282699
                    [Title] => Consumer connection
                    [Summary] => During his most recent visit to the Philippines,  Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Margaret Jao-Grey 
                    [SectionName] => Business As Usual
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                    [ArticleID] => 260624
                    [Title] => Co-branding  Electrolux
                    [Summary] => For many, the reentry of Electrolux in the Philippine market three years ago was a surprise.  At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White Westinghouse, Kelvinator, and Frigidaire–which were  manufactured and/or  distributed by local partners. 


Even more surprising was the company’s decision to put up a wholly-owned subsidiary,  the only European/American consumer durables company to do so.


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                    [ColumnID] => 133272
                    [Focus] => 0
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abtest

Electrolux launches new look

February 20, 2015 - 12:00am

Electrolux has introduced a new visual identity for the company brand. Refreshing the  iconic logotype and setting new distinctive standards for imagery and colors, the design is created to have more stopping...

Business

Electrolux Design Lab 2011 competition on

April 21, 2011 - 12:00am

The Electrolux Design Lab invites undergraduate and graduate industrial design students worldwide to create new, revolutionary home appliances for a chance to win cash prizes and a six-month design internship.

Education and Home

Nature loves a vacuum

By Joy Angelica Subido | January 26, 2008 - 12:00am

Innovation is necessary to be able to adapt to changing times and needs. However, while fads may occasionally grip the imagination of society, these are generally transitory — eventually to be discarded and...

Modern Living

Electrolux to reintroduce Frigidaire

April 5, 2006 - 12:00am

Electrolux Philippines Inc. is hoping to increase its sales this year with the re-introduction of the famous Frigidaire brand of refrigerators, and now including a laundry line. In a press conference yesterday,...

Business

Electrolux brings Asian food to life

By Joseph Cortes | August 6, 2005 - 12:00am

Are you a cooking newbie? Like many homemakers, do you find the layout of your burner cramping your cooking style? How many times have you accidentally burned your fingers on your oven? Do the many buttons on your...

Modern Living

Consumer connection

By Margaret Jao-Grey  | June 20, 2005 - 12:00am

During his most recent visit to the Philippines, Electrolux Major Appliances-Southeast Asia president Brad Tribble had breakfast in an Antipolo home.

Business As Usual

Co-branding Electrolux

By Margaret Jao-Grey  | August 9, 2004 - 12:00am

For many, the reentry of Electrolux in the Philippine market three years ago was a surprise. At that time, Sweden-based AB Electrolux already owned three popular brands in the refrigerator segment alone–White...

Business As Usual