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DRIVING STRATEGIES

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abtest

PFA equips members with new mktg model

September 24, 2012 - 12:00am

The Philippine Franchise Association (PFA) has stepped up its retooling program for its members by equipping them with new marketing models conceptualized by the country’s foremost marketing expert and author...

Business

Franchising confab opens today

July 1, 2009 - 12:00am

The two-day Franchise 2009, the 17th Philippine International Franchise Conference and Expo (PIFCE), the biggest international franchise show in the country, starts today at the Crowne Plaza Galleria Manil...

Business

A groundbreaking marketing tool to win new customers in times of crisis

March 2, 2009 - 12:00am

MANILA, Philippines - Newspaper headlines and business stories in the television paint frightening scenarios: businesses are downsizing, employees are being retrenched, consumers are spending less, markets are heading...

Lifestyle Business