DR. JERRY KLIATCHKO

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 213632
                    [Title] => Integration: Going beyond advertising and PR
                    [Summary] => Integrated Marketing Communications (IMC) can have as many interpretations as the number of marketing practitioners who try to explain it. At some point, a working definition cannot be distilled in one statement. It can yield, as Schultz, Tannenbaum and Lauterborn relate, "varying answers reminiscent of the old blind-man-feeling-parts-of-an-elephant story.


                    [DatePublished] => 2003-07-14 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

Integration: Going beyond advertising and PR

By Bong R. Osorio | July 14, 2003 - 12:00am

Integrated Marketing Communications (IMC) can have as many interpretations as the number of marketing practitioners who try to explain it. At some point, a working definition cannot be distilled in one statement....

Lifestyle Business