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DAVID OGILVY

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abtest

Bigger than you

By Francis J. Kong | June 8, 2008 - 12:00am

Business

Bigger than you

By Francis J. Kong | October 27, 2007 - 12:00am

Business

Eye on the Philippines

By Bong R. Osorio | June 5, 2006 - 12:00am

Two columns ago, I wrote about Eye on Asia, an extensive study done by Grey and Millard Brown that determines the powerful underlying trends that will influence the marketing-communications practice in the region...

Lifestyle Business

The Senate: Theater at theater’s best

By Butch Dalisay | September 8, 2003 - 12:00am

As luck would have it, I happened to be on the Senate floor on university business on both of those two days, a couple of weeks apart, when Sen. Ping Lacson stood up to introduce us to the mysterious Mr. Pidal and...

Arts and Culture

Integration: Going beyond advertising and PR

By Bong R. Osorio | July 14, 2003 - 12:00am

Integrated Marketing Communications (IMC) can have as many interpretations as the number of marketing practitioners who try to explain it. At some point, a working definition cannot be distilled in one statement....

Lifestyle Business