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CREATIVE LEAP

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abtest

Idea virus: The currency of the future

By Bong R. Osorio | August 23, 2010 - 12:00am

Behind every good communication campaign is a big idea, which allows a message to cut through and be memorable.

Lifestyle Business

What’s The Big Idea?

By Bong R. Osorio | March 10, 2003 - 12:00am

Behind every good communication campaign is The Big Idea, the creative concept that makes the message attention getting and memorable. Creative thinking that produces The Big Idea is vital in marketing communication...

Lifestyle Business