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While online media is something that a lot of companies in the country have yet  to appreciate and use, along comes what has been labeled "social media" to underscore the lateness of our technology adoption. As Angelo Fernando reports in Communication World, the term social media is a catchall praise for everything that the old media is not, and it is where consumer-generated content rules. The audience, whether or not it is made up of "consumers," takes charge of the content and defines the rules of engagement.
                    [DatePublished] => 2007-03-12 00:00:00
                    [ColumnID] => 133905
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                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
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                    [Title] => Are you ready for a disaster?
                    [Summary] => 



Crisis can strike anytime, anywhere. The unthinkable can happen to every country or organization: calamities (man-made or nature-borne), disruption of business operations caused by disastrous events, the unexpected death of an executive, a corporate takeover or a tragic workplace accident. 


In the event that any of these happen, are you ready to respond? A recent survey of International Association of Business Communicators (IABC) members conducted in collaboration with the IABC Research Foundation revealed that there is a one-in-three chance you are not.


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COMMUNICATION WORLD

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While online media is something that a lot of companies in the country have yet  to appreciate and use, along comes what has been labeled "social media" to underscore the lateness of our technology adoption. As Angelo Fernando reports in Communication World, the term social media is a catchall praise for everything that the old media is not, and it is where consumer-generated content rules. The audience, whether or not it is made up of "consumers," takes charge of the content and defines the rules of engagement.
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In the event that any of these happen, are you ready to respond? A recent survey of International Association of Business Communicators (IABC) members conducted in collaboration with the IABC Research Foundation revealed that there is a one-in-three chance you are not.


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abtest

Changing the rules of communication engagement

By Bong R. Osorio | March 12, 2007 - 12:00am

While online media is something that a lot of companies in the country have yet to appreciate and use, along comes what has been labeled "social media" to underscore the lateness of our technology...

Lifestyle Business

Are you ready for a disaster?

By Bong R. Osorio | August 1, 2006 - 12:00am

Crisis can strike anytime, anywhere. The unthinkable can happen to every country or organization: calamities (man-made or nature-borne), disruption of business operations caused by disastrous events, the...

Lifestyle Business