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                    [Title] => Nation branding
                    [Summary] => Our problem is we think of branding or rebranding as simply asking an advertising agency to dream up a slogan, a logo, a patriotic hymn that projects the country as some kind of heaven on earth.
                    [DatePublished] => 2024-06-17 00:00:00
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                    [Focus] => 1
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                    [AuthorName] => Boo Chanco
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                    [Title] => EDITORIAL - ‘Logovernance’
                    [Summary] => Seeing the controversies that have hounded the rollout of new office logos and branding slogans, government agencies may want to put on pause further initiatives at rebranding.
                    [DatePublished] => 2023-07-19 00:00:00
                    [ColumnID] => 0
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                    [Title] => Branding and rebranding
                    [Summary] => It must be virus, a contagion that is spreading within the government ranks that has led to the successive unveiling of three new logos in a span of three weeks.
                    [DatePublished] => 2023-07-18 00:00:00
                    [ColumnID] => 133715
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                    [AuthorID] => 1805279
                    [AuthorName] => Rey Gamboa
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                    [Title] => Our branded lives
                    [Summary] => When I worked in advertising almost 20 years ago, we didn’t talk about branding. 
                    [DatePublished] => 2019-03-03 00:00:00
                    [ColumnID] => 136419
                    [Focus] => 1
                    [AuthorID] => 1805260
                    [AuthorName] => Barbara Gonzalez-Ventura
                    [SectionName] => Sunday Lifestyle
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                    [Title] => Marketing is in flux but is by no means dead
                    [Summary] => In Asia-Pacific there’s an opportunity for marketers to leverage data to secure long-term customer relationships.
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                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
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                    [Title] => Cebu’s new brand to stand even with change in leaders
                    [Summary] => 
Any change in the political leadership after next year’s elections will not have any effect whatsoever to the newly introduced branding of Cebu dubbed "Cebu, where the heart sings!"

                    [DatePublished] => 2015-11-15 09:00:00
                    [ColumnID] => 0
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                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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                    [Title] => The "Cebu" Brand Launch
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The public is invited to the grand launch of the new "Cebu" brand, at the Ayala Center Cebu Activity Center on Friday, November 13, at 6 p.m.

                    [DatePublished] => 2015-11-10 09:00:00
                    [ColumnID] => 0
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                    [SectionName] => Freeman Cebu Lifestyle
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                    [Title] => Local retailers told to step up, keep up
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Local retailers, specifically those selling apparel brands, are encouraged to step up and brace for the entry of more foreign brands into the local market.

                    [DatePublished] => 2015-11-08 09:00:00
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                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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                    [Title] => Progressive modernity
                    [Summary] => 
Fashion retail in the “now” is currently having an unspoken tug-of-war between branding and anti-branding.

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                    [AuthorName] => Luis Espiritu Jr.
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                    [Title] => DTI pushes branding strategy for MSME
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The Department of Trade and Industry (DTI) wants micro, small, and medium enterprises to strengthen their competitiveness by improving the branding of their products.

                    [DatePublished] => 2015-08-30 10:00:00
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Branding

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                    [Title] => Nation branding
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                    [DatePublished] => 2024-06-17 00:00:00
                    [ColumnID] => 136475
                    [Focus] => 1
                    [AuthorID] => 1804837
                    [AuthorName] => Boo Chanco
                    [SectionName] => Business
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                    [URL] => 
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                    [Title] => EDITORIAL - ‘Logovernance’
                    [Summary] => Seeing the controversies that have hounded the rollout of new office logos and branding slogans, government agencies may want to put on pause further initiatives at rebranding.
                    [DatePublished] => 2023-07-19 00:00:00
                    [ColumnID] => 0
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                    [Title] => Branding and rebranding
                    [Summary] => It must be virus, a contagion that is spreading within the government ranks that has led to the successive unveiling of three new logos in a span of three weeks.
                    [DatePublished] => 2023-07-18 00:00:00
                    [ColumnID] => 133715
                    [Focus] => 1
                    [AuthorID] => 1805279
                    [AuthorName] => Rey Gamboa
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                    [Title] => Our branded lives
                    [Summary] => When I worked in advertising almost 20 years ago, we didn’t talk about branding. 
                    [DatePublished] => 2019-03-03 00:00:00
                    [ColumnID] => 136419
                    [Focus] => 1
                    [AuthorID] => 1805260
                    [AuthorName] => Barbara Gonzalez-Ventura
                    [SectionName] => Sunday Lifestyle
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                    [URL] => 
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                    [Title] => Marketing is in flux but is by no means dead
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                    [DatePublished] => 2018-09-03 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 1
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
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                    [ArticleID] => 1522472
                    [Title] => Cebu’s new brand to stand even with change in leaders
                    [Summary] => 
Any change in the political leadership after next year’s elections will not have any effect whatsoever to the newly introduced branding of Cebu dubbed "Cebu, where the heart sings!"

                    [DatePublished] => 2015-11-15 09:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 1298072
                    [AuthorName] => Ehda Dagooc
                    [SectionName] => Freeman Cebu Business
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                    [URL] => 
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                    [Title] => The "Cebu" Brand Launch
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The public is invited to the grand launch of the new "Cebu" brand, at the Ayala Center Cebu Activity Center on Friday, November 13, at 6 p.m.

                    [DatePublished] => 2015-11-10 09:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Freeman Cebu Lifestyle
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                    [ArticleID] => 1520045
                    [Title] => Local retailers told to step up, keep up
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Local retailers, specifically those selling apparel brands, are encouraged to step up and brace for the entry of more foreign brands into the local market.

                    [DatePublished] => 2015-11-08 09:00:00
                    [ColumnID] => 0
                    [Focus] => 0
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                    [Title] => Progressive modernity
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Fashion retail in the “now” is currently having an unspoken tug-of-war between branding and anti-branding.

                    [DatePublished] => 2015-09-12 10:00:00
                    [ColumnID] => 134845
                    [Focus] => 0
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                    [AuthorName] => Luis Espiritu Jr.
                    [SectionName] => Allure
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                    [Title] => DTI pushes branding strategy for MSME
                    [Summary] => 
The Department of Trade and Industry (DTI) wants micro, small, and medium enterprises to strengthen their competitiveness by improving the branding of their products.

                    [DatePublished] => 2015-08-30 10:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
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abtest