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Branding

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abtest

Nation branding

By Boo Chanco | June 17, 2024 - 12:00am

Our problem is we think of branding or rebranding as simply asking an advertising agency to dream up a slogan, a logo, a patriotic hymn that projects the country as some kind of heaven on earth.

Business

EDITORIAL - ‘Logovernance’

July 19, 2023 - 12:00am

Seeing the controversies that have hounded the rollout of new office logos and branding slogans, government agencies may want to put on pause further initiatives at rebranding.

Opinion

Branding and rebranding

By Rey Gamboa | July 18, 2023 - 12:00am

It must be virus, a contagion that is spreading within the government ranks that has led to the successive unveiling of three new logos in a span of three weeks.

Business

Our branded lives

By Barbara Gonzalez-Ventura | March 3, 2019 - 12:00am

When I worked in advertising almost 20 years ago, we didn’t talk about branding.

Sunday Lifestyle

Marketing is in flux but is by no means dead

By Bong R. Osorio | September 3, 2018 - 12:00am

In Asia-Pacific there’s an opportunity for marketers to leverage data to secure long-term customer relationships.

Lifestyle Business

Cebu’s new brand to stand even with change in leaders

By Ehda Dagooc | November 15, 2015 - 9:00am

Any change in the political leadership after next year’s elections will not have any effect whatsoever to the newly introduced branding of Cebu dubbed "Cebu, where the heart sings!"

Freeman Cebu Business

The "Cebu" Brand Launch

November 10, 2015 - 9:00am

The public is invited to the grand launch of the new "Cebu" brand, at the Ayala Center Cebu Activity Center on Friday, November 13, at 6 p.m.

Freeman Cebu Lifestyle

Local retailers told to step up, keep up

By Ehda Dagooc | November 8, 2015 - 9:00am

Local retailers, specifically those selling apparel brands, are encouraged to step up and brace for the entry of more foreign brands into the local market.

Freeman Cebu Business

Progressive modernity

By Luis Espiritu Jr. | September 12, 2015 - 10:00am

Fashion retail in the “now” is currently having an unspoken tug-of-war between branding and anti-branding.

Allure

DTI pushes branding strategy for MSME

August 30, 2015 - 10:00am

The Department of Trade and Industry (DTI) wants micro, small, and medium enterprises to strengthen their competitiveness by improving the branding of their products.

Business