Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 226555
                    [Title] => Advertising advertising
                    [Summary] => Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched and go on to achieve their targets, according to fixed timetables and budgets.


But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


                    [DatePublished] => 2003-11-03 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

BIG HOLISTIC IDEA

Array
(
    [results] => Array
        (
            [0] => Array
                (
                    [ArticleID] => 226555
                    [Title] => Advertising advertising
                    [Summary] => Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched and go on to achieve their targets, according to fixed timetables and budgets.


But such a world may not exist in these days, where big-budget introductions can crash and modest launches can go into orbit. This is the world of advertising, a world of hits and flops depending on how the elements are managed or mismanaged.


                    [DatePublished] => 2003-11-03 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

        )

)

abtest

Advertising advertising

By Bong R. Osorio | November 3, 2003 - 12:00am

Tucked in the niches of our minds is a wishful picture of the advertising world as predictable, plannable and controllable by our actions. In our imaginary world, new products are conceptualized, marketed and launched...

Lifestyle Business