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In marketing terms, the concept of repositioning is altering a brand’s status in comparison to competition. It is usually executed by changing the marketing and communication mix in response to changes in the marketplace, or due to failure to attain the brand’s goals.

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The gift of repositioning

By Bong R. Osorio | April 14, 2014 - 12:00am

In marketing terms, the concept of repositioning is altering a brand’s status in comparison to competition. It is usually...

Lifestyle Business