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If you like magic, there is no doubt you would like to know the mysteries that lie behind magic tricks.
                    [DatePublished] => 2009-09-07 00:00:00
                    [ColumnID] => 133905
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                    [ArticleID] => 303433
                    [Title] => Stories of logic and magic
                    [Summary] => What is an Agency of the Year (AOY) winner made of? A differentiated and distinctive mark of creativity that generated critical acclaim, both locally and internationally, coupled with the capability to build market shares and sales for the brands handled. Great market performance that grew clients’ business. Efficient overall agency management that created strong stakeholder values. Industry leadership and community service admired by peers.


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                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


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BEAT GAME

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If you like magic, there is no doubt you would like to know the mysteries that lie behind magic tricks.
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                    [Title] => Ad agency hits Lacson political ad
                    [Summary] => McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen. Panfilo Lacson in his latest political TV advertisement.


Lacson’s TV ad uses the familiar moves, snaps and chant-like melody that are unquestionably lifted from phenomenally successful Coca-Cola Beat Game TV campaign, the advertising agency said in a statement.


This, it said, was done without seeking prior consent from McCann-Erickson or its client.


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                    [ColumnID] => 133272
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abtest

One theme, four perspectives

By Bong R. Osorio | September 7, 2009 - 12:00am

If you like magic, there is no doubt you would like to know the mysteries that lie behind magic tricks.

Lifestyle Business

Stories of logic and magic

By Bong R. Osorio | October 24, 2005 - 12:00am

What is an Agency of the Year (AOY) winner made of? A differentiated and distinctive mark of creativity that generated critical acclaim, both locally and internationally, coupled with the capability to build market...

Lifestyle Business

Ad agency hits Lacson political ad

April 17, 2004 - 12:00am

McCann-Erickson Phils., creator of the Beat Game TV advertisement for its client Coca-Cola Export Corp., is crying foul over the disregard for intellectual property rights displayed by presidential candidate Sen....

Headlines