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AL RIES AND JACK TROUT

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abtest

Cristalle Belo Henares loves fitness books

By Girlie Rodis | February 23, 2014 - 12:00am

Cristalle Henares, the only daughter of Dr. Vicki Belo, did not become a doctor but followed her mom’s footsteps by becoming an entrepreneur. She could’ve easily taken over Belo Medical Group’s...

Sunday Lifestyle

Dong Ronquillo loves travel, luxury and a good mystery

February 9, 2014 - 12:00am

By profession, Dong Ronquillo is Globe VP for Nomadic Broadband Business; by inclination, he’s a world-class marketing consultant; and by nature, he’s a health and fitness enthusiast (but in truth a travel...

Sunday Lifestyle

What's cool?

By Bong R. Osorio | January 30, 2012 - 12:00am

What creates space in your mind is usually what is novel and unusual.

Lifestyle Business

The one word that describes you

By Francis J. Kong | January 31, 2010 - 12:00am

Many years ago I have been fascinated with the book Positioning authored by Al Ries and Jack Trout. A few years ago we were fortunate to bring in Ries and had him do a seminar in our country and a couple of years...

Business

The battle for the Filipino mind

By Bong R. Osorio | August 14, 2002 - 12:00am

This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972,...

Lifestyle Business

Hitting the target market

By Bong R. Osorio | October 3, 2001 - 12:00am

Imagine playing darts with your eyes closed, or throwing a basketball wearing a blindfold. In both cases, your inability to see your target would make it nearly impossible to hit it. Doing business without knowing...

Lifestyle Business

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