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                    [ArticleID] => 1268148
                    [Title] => Jerby Corsiga & Frances Crisol: From classmates to partners for life
                    [Summary] => 
Jerome Bernardo “Jerby” Q. Corsiga, son of Dr. Jose Corsiga and Florence Corsiga, graduated with a management degree at San Beda College and is currently sales manager at Globe Telecom.

                    [DatePublished] => 2013-12-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
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            [1] => Array
                (
                    [ArticleID] => 896544
                    [Title] => Havas bags DHL account
                    [Summary] => 
Havas PR Agatep, part of the Havas Worldwide communications agency network with 316 offices in 75 countries, has won the DHL Express Philippines PR account.

                    [DatePublished] => 2013-01-14 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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                (
                    [ArticleID] => 368569
                    [Title] => Communicate to lead and excel
                    [Summary] => 



So many organizations sink into bedlam, and you need not look far for the major culprit: it’s their leaders’ inability to communicate effectively. 


You may also have leaders who present impressive, overarching-yet-fuzzy notions of where they think the company is going. They assume everyone shares their definition of "vision," "accountability" and "results." The result is often sloppy behavior and misalignment that can cost a company dearly. 


                    [DatePublished] => 2006-11-13 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

            [3] => Array
                (
                    [ArticleID] => 273526
                    [Title] => Against all odds
                    [Summary] => I’ve just re-read the book Angela’s Ashes by Frank McCourt. In this luminous memoir, McCourt writes about the travails of his childhood with remarkable humor and compassion. He describes how he endured poverty and near starvation while growing up in Ireland. The book won the National Book Critics Circle Award, the Los Angeles Times Book Award and the Pulitzer Prize.


                    [DatePublished] => 2005-04-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

            [4] => Array
                (
                    [ArticleID] => 228131
                    [Title] => McCann Erickson exec joins Euro RSCG Worldwide
                    [Summary] => Marc Lepere, former executive vice president at McCann-Erickson Worldwide, has joined Euro RSCG Worldwide as executive vice president and chief marketing officer.


Lepere will be responsible for all areas of Euro RSCG’s marketing, including developing new multinational client partnerships and furthering the Euro RSCG brand. He will work closely with strategic and business development teams in place at the global, regional and local levels.


                    [DatePublished] => 2003-11-16 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [5] => Array
                (
                    [ArticleID] => 214881
                    [Title] => How PR can defuse a crisis
                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


                    [DatePublished] => 2003-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [6] => Array
                (
                    [ArticleID] => 207891
                    [Title] => What PR can do besides help the business grow
                    [Summary] => It is estimated that public relations firms employ some 200,000 PR workers who influence 40 percent of everything Americans read or see. By the end of year 2002, US business reportedly spent almost $2 trillion on marketing services and activities of which PR support in various forms is a significant part.


But apart from the traditional things that PR does like build a company’s image, create awareness of a product neophyte, PR can be used as an instrument of war.


                    [DatePublished] => 2003-05-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [7] => Array
                (
                    [ArticleID] => 184064
                    [Title] => ‘Chef Carlos’ and his recipe for the American dream
                    [Summary] => Among the 250 students of St. Raphael Catholic School and Lutheran Church of the Cross Day School in St. Pete, Florida, my son, Carlos Agatep, Jr., nicknamed "Jigger", is fondly called "Chef Carlos". That’s because when the school children line up for lunch, they tease him with that name and hope he would give them a second helping of fish fry, chicken teriyaki, hamburger special or homemade pizza.


                    [DatePublished] => 2002-11-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

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)

AGATEP ASSOCIATES

Array
(
    [results] => Array
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                    [ArticleID] => 1268148
                    [Title] => Jerby Corsiga & Frances Crisol: From classmates to partners for life
                    [Summary] => 
Jerome Bernardo “Jerby” Q. Corsiga, son of Dr. Jose Corsiga and Florence Corsiga, graduated with a management degree at San Beda College and is currently sales manager at Globe Telecom.

                    [DatePublished] => 2013-12-15 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Sunday Lifestyle
                    [SectionUrl] => sunday-life
                    [URL] => 
                )

            [1] => Array
                (
                    [ArticleID] => 896544
                    [Title] => Havas bags DHL account
                    [Summary] => 
Havas PR Agatep, part of the Havas Worldwide communications agency network with 316 offices in 75 countries, has won the DHL Express Philippines PR account.

                    [DatePublished] => 2013-01-14 00:00:00
                    [ColumnID] => 0
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
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            [2] => Array
                (
                    [ArticleID] => 368569
                    [Title] => Communicate to lead and excel
                    [Summary] => 



So many organizations sink into bedlam, and you need not look far for the major culprit: it’s their leaders’ inability to communicate effectively. 


You may also have leaders who present impressive, overarching-yet-fuzzy notions of where they think the company is going. They assume everyone shares their definition of "vision," "accountability" and "results." The result is often sloppy behavior and misalignment that can cost a company dearly. 


                    [DatePublished] => 2006-11-13 00:00:00
                    [ColumnID] => 133905
                    [Focus] => 0
                    [AuthorID] => 1174371
                    [AuthorName] => Bong R. Osorio
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

            [3] => Array
                (
                    [ArticleID] => 273526
                    [Title] => Against all odds
                    [Summary] => I’ve just re-read the book Angela’s Ashes by Frank McCourt. In this luminous memoir, McCourt writes about the travails of his childhood with remarkable humor and compassion. He describes how he endured poverty and near starvation while growing up in Ireland. The book won the National Book Critics Circle Award, the Los Angeles Times Book Award and the Pulitzer Prize.


                    [DatePublished] => 2005-04-11 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Lifestyle Business
                    [SectionUrl] => business-life
                    [URL] => 
                )

            [4] => Array
                (
                    [ArticleID] => 228131
                    [Title] => McCann Erickson exec joins Euro RSCG Worldwide
                    [Summary] => Marc Lepere, former executive vice president at McCann-Erickson Worldwide, has joined Euro RSCG Worldwide as executive vice president and chief marketing officer.


Lepere will be responsible for all areas of Euro RSCG’s marketing, including developing new multinational client partnerships and furthering the Euro RSCG brand. He will work closely with strategic and business development teams in place at the global, regional and local levels.


                    [DatePublished] => 2003-11-16 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [5] => Array
                (
                    [ArticleID] => 214881
                    [Title] => How PR can defuse a crisis
                    [Summary] => Some years back, Metrolab Industries Inc. developed Block and White skin whitening lotion on the strength of a market research study that showed 60 percent of Filipino women wanted a fair rather than a brown skin. Metrolab had the product tested and approved by the Bureau of Food and Drugs (BFAD) and introduced it into the market with tri-media advertising. In no time the product became a smashing success, so much so that Metrolab was eyeing a conservative P250 million turnover sales by the end of the first marketing year.


                    [DatePublished] => 2003-07-25 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [6] => Array
                (
                    [ArticleID] => 207891
                    [Title] => What PR can do besides help the business grow
                    [Summary] => It is estimated that public relations firms employ some 200,000 PR workers who influence 40 percent of everything Americans read or see. By the end of year 2002, US business reportedly spent almost $2 trillion on marketing services and activities of which PR support in various forms is a significant part.


But apart from the traditional things that PR does like build a company’s image, create awareness of a product neophyte, PR can be used as an instrument of war.


                    [DatePublished] => 2003-05-28 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

            [7] => Array
                (
                    [ArticleID] => 184064
                    [Title] => ‘Chef Carlos’ and his recipe for the American dream
                    [Summary] => Among the 250 students of St. Raphael Catholic School and Lutheran Church of the Cross Day School in St. Pete, Florida, my son, Carlos Agatep, Jr., nicknamed "Jigger", is fondly called "Chef Carlos". That’s because when the school children line up for lunch, they tease him with that name and hope he would give them a second helping of fish fry, chicken teriyaki, hamburger special or homemade pizza.


                    [DatePublished] => 2002-11-15 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1220733
                    [AuthorName] => Charlie A. Agatep
                    [SectionName] => Business
                    [SectionUrl] => business
                    [URL] => 
                )

        )

)

abtest