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Affinity is about emotions and bonding — a “magic” that shapes the connection between products and consumers as well as politicians and voters.

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AFFINITY BEYOND BRANDING

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Proliferate memorable values and create empathy

By Bong R. Osorio | October 6, 2014 - 12:00am

Affinity is about emotions and bonding — a “magic” that shapes the connection between products and consumers...

Lifestyle Business