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                    [Summary] => This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972, when both authors wrote a series of articles entitled The Positioning Era for the trade paper Advertising Age.
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ADVERTISING AGE

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abtest

Big dreams, big power

By Bong R. Osorio | March 23, 2015 - 12:00am

Imagine six university guys in the backyard of their house — tossing basketballs and challenging each other to “go...

Lifestyle Business

Surviving in a reality-show world

By Bong R. Osorio | June 12, 2006 - 12:00am

Vancouver, CANADA – One of today’s revered communications icons, Mark Burnett, addressed the general opening session at the 2006 International Association of Business Communicators (IABC) worldwide conference,...

Lifestyle Business

The battle for the Filipino mind

By Bong R. Osorio | August 14, 2002 - 12:00am

This year, the concept of positioning, popularized by marketing gurus Al Ries and Jack Trout, celebrates its 20th year of usefulness and effectiveness as a marketing communications principle. It got started in 1972,...

Lifestyle Business

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