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                    [Title] => ‘Pinoys are smart buyers’
                    [Summary] => Did you know that the Philippines pioneered in the sachet retail business in the 1980s? And that compared with our Asian neighbors, our shampoos and  other personal care products have the most variants in terms of fragrance and enhancers? 


"Along with the Taiwanese, Filipino consumers are very smart buyers. They look for the best deals with less cash out,"  said Benedicto "Poch" Cid, Jr., managing director of ACNielsen Philippines.


                    [DatePublished] => 2006-02-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309031
                    [AuthorName] => Estela Banzon- De La Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 282636
                    [Title] => Gender revolution in RP: More men doing housework
                    [Summary] => 
More Filipino husbands are doing the housework and younger men across the socio-economic spectrum are getting acquainted with their feminine side as the Philippines undergoes a gender revolution, market research company ACNielsen said. 


Women now have greater career opportunities while males are moving into female domains like nursing, secretarial and reception work, helping to blur the traditional divide, ACNielsen said its surveys released this week showed. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 
                    [AuthorName] => 
                    [SectionName] => News Commentary
                    [SectionUrl] => news-commentary
                    [URL] => 
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                    [ArticleID] => 142277
                    [Title] => Knowing the C-D-E consumers better
                    [Summary] => Get the upper AB market because they have the disposable income.  This is the textbook advice for anybody in manufacturing or distribution.


ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the results of the pilot test run of ACNielsen’s homepanel services, Class C,D and E are the markets to deal with. The pilot test run monitored the buying habits of 4,200 homes in the Greater Manila Area for six weeks from July to September. 


Here are some of ACNielsen’s findings:


                    [DatePublished] => 2001-12-03 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309033
                    [AuthorName] => Estela Banzon-De La  Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
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                    [ArticleID] => 134620
                    [Title] => Tracking who buys what and how often
                    [Summary] => Imagine writing down all items purchased daily  in supermarkets and sari-sari stores in a diary.


ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market segments–from the upper AB to the lower DE–and they form part of the home panel service which ACNielsen is offering to subscribers by end-October.  


The  final results of the study will, however,  be available only early next year.  


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                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309109
                    [AuthorName] => Estela Banzon-Dela Paz
                    [SectionName] => Business As Usual
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ACNIELSEN

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                    [ArticleID] => 323554
                    [Title] => ‘Pinoys are smart buyers’
                    [Summary] => Did you know that the Philippines pioneered in the sachet retail business in the 1980s? And that compared with our Asian neighbors, our shampoos and  other personal care products have the most variants in terms of fragrance and enhancers? 


"Along with the Taiwanese, Filipino consumers are very smart buyers. They look for the best deals with less cash out,"  said Benedicto "Poch" Cid, Jr., managing director of ACNielsen Philippines.


                    [DatePublished] => 2006-02-27 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [AuthorName] => Estela Banzon- De La Paz
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                    [Title] => Gender revolution in RP: More men doing housework
                    [Summary] => 
More Filipino husbands are doing the housework and younger men across the socio-economic spectrum are getting acquainted with their feminine side as the Philippines undergoes a gender revolution, market research company ACNielsen said. 


Women now have greater career opportunities while males are moving into female domains like nursing, secretarial and reception work, helping to blur the traditional divide, ACNielsen said its surveys released this week showed. 


                    [DatePublished] => 2005-06-20 00:00:00
                    [ColumnID] => 133272
                    [Focus] => 0
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                    [SectionName] => News Commentary
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                    [ArticleID] => 142277
                    [Title] => Knowing the C-D-E consumers better
                    [Summary] => Get the upper AB market because they have the disposable income.  This is the textbook advice for anybody in manufacturing or distribution.


ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the results of the pilot test run of ACNielsen’s homepanel services, Class C,D and E are the markets to deal with. The pilot test run monitored the buying habits of 4,200 homes in the Greater Manila Area for six weeks from July to September. 


Here are some of ACNielsen’s findings:


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                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309033
                    [AuthorName] => Estela Banzon-De La  Paz
                    [SectionName] => Business As Usual
                    [SectionUrl] => business-as-usual
                    [URL] => 
                )

            [3] => Array
                (
                    [ArticleID] => 134620
                    [Title] => Tracking who buys what and how often
                    [Summary] => Imagine writing down all items purchased daily  in supermarkets and sari-sari stores in a diary.


ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market segments–from the upper AB to the lower DE–and they form part of the home panel service which ACNielsen is offering to subscribers by end-October.  


The  final results of the study will, however,  be available only early next year.  


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                    [ColumnID] => 133272
                    [Focus] => 0
                    [AuthorID] => 1309109
                    [AuthorName] => Estela Banzon-Dela Paz
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abtest

‘Pinoys are smart buyers’

By Estela Banzon- De La Paz | February 27, 2006 - 12:00am

Did you know that the Philippines pioneered in the sachet retail business in the 1980s? And that compared with our Asian neighbors, our shampoos and other personal care products have the most...

Business As Usual

Gender revolution in RP: More men doing housework

June 20, 2005 - 12:00am

More Filipino husbands are doing the housework and younger men across the socio-economic spectrum are getting acquainted with their feminine side as the Philippines undergoes a gender revolution, market research...

News Commentary

Knowing the C-D-E consumers better

By Estela Banzon-De La Paz | December 3, 2001 - 12:00am

Get the upper AB market because they have the disposable income. This is the textbook advice for anybody in manufacturing or distribution. ACNielsen Phils. Inc. director Susan Macion says otherwise. Based on the...

Business As Usual

Tracking who buys what and how often

By Estela Banzon-Dela Paz | September 24, 2001 - 12:00am

Imagine writing down all items purchased daily in supermarkets and sari-sari stores in a diary. ACNielsen Phils. has a core group of such diary writers in the Greater Manila area. They are chosen from all market...

Business As Usual