MANILA, Philippines — “Megastar” Sharon Cuneta shared the financial advice she gave her firstborn, actress KC Concepcion.
At a round table interview last Tuesday following her performances to celebrate the fifth anniversary of the “Sheroes” campaign of Filipino insurance company InLife (Insular Life) for which she is the endorser, the award-winning actress-singer said that she remembered inspiring KC to be independent at a very young age.
“I remember when she was young… (I would tell her,) I don’t need a man to make a living. So that’s what she did, too. Maybe, that’s what’s she’s doing because she saw me working,” she recalled.
“I wanted KC to grow up knowing how to fend for herself, and she did that. So that at least, I’m proud of na sinunod n’ya.”
InLife Sheroes, the Filipino insurance company’s flagship program for women empowerment, was established in partnership with the International Finance Corporation, a member of the World Bank Group. It aims to reach out to the relatively untapped segment of the women in the Philippines, especially women entrepreneurs who need life and health protection as well as financial solutions to expand their businesses. Sheroes’ four focus areas are financial literacy, health and wellness, women-specific solutions, and access to social and business networks.
During the anniversary show held at the Rigodon Ballroom of the Manila Peninsula, the Sheroes Awards Program was also launched to honor Filipino women who embody the program’s four pillars: champions of financial education, advocates for physical and/or mental health and wellness, accomplished women who work for the benefit of women and business leaders whose products and services address women’s needs. Nominations should be accompanied by a 500-word write up on the nominee’s profile, explaining her advocacies and endeavors, and must be sent to inlifesheroes@insular.com.ph from March 12 to August 15, 2024. For more information, visit https://www.inlifesheroes.com/. — Video by Deni Bernardo; additional video editing by Martin Ramos