MANILA, Philippines - For his new H&M campaign, David Beckham has teamed up with actor and comedian Kevin Hart for a humorous take on the world of Beckham. In the campaign, for the new Modern Essentials selected by David Beckham Autumn 2015 Collection, Hart plays a method actor preparing to take on the role of Beckham. The video will debut on hm.com on Sept. 28, and in cinemas and on TV on Sept. 30, along with a print and billboard campaign.
“Kevin Hart is one of the funniest, smartest guys around. I love to do the unexpected for my H&M campaigns, and I don’t think anyone thought I’d do comedy. I hope everyone enjoys watching it as much as I enjoyed making it,” says David Beckham.
“To be able to make fun of a global icon like David Beckham is a comedian’s dream. I love fashion as much as I love sports, which is why I was so excited to star in David’s new H&M campaign,” says Kevin Hart.
This year, as part of its long-term relationship with David, H&M launched Modern Essentials selected by David Beckham. It’s his pick of the wardrobe essentials a man needs each season. From the beginning of October, this new Autumn 2015 Collection will be available in every H&M store that sells menswear. In the Philippines, the collection was launched last Sept. 24 at all H&M stores.
Kevin Hart is one of the world’s best-loved comedians. He is the star of films such as Get Hard, The Wedding Ringer and Ride Along, and is currently on tour with his stand-up comedy show What Now?
H&M’s new Modern Essentials, selected by David Beckham, Autumn 2015 Collection