Equal, the low-calorie sweetener, and Figaro, the European-style coffee shop chain in the country, joined forces in the “Create-A-Stir “ promo.
The promo allowed Figaro’s customers to have a fun experience on-premise while indulging in great-tasting, pleasantly sweet (yet low-calorie) coffee concoctions made possible by a sprinkling of Equal Low Calorie Sweetener.
While giving coffee-lovers sweet and pleasurable coffee moments at Figaro to enjoy, “Create-A-Stir” also gave customers a chance to win free brewed coffee and iPod Shuffles in the instant-win peel off raffle cards that were given to them whenever they asked for Equal with their Figaro coffee.
“Create-A-Stir” also got the Figaro branch crew excited because the branch that served the most number of cups of coffee (or tea) with Equal Low-Calorie Sweetener got cash incentives! Over 40 lucky Figaro baristas and crew members won cash rewards courtesy of Equal Low Calorie Sweetener.