Images of the three are used on Estee Lauder beauty products and in its fragrance, cosmetics and skincare advertising worldwide.
"Carolyn, Elizabeth and Liya are the definition of modern beauty," says Estee Lauder Companies Inc. president Patrick Bousquet-Chavanne. "Their combined talent infuses the brand with energy, vitality and modernity and connects us with cosumers of all ages and cultures in a contemporary, exciting and unexpected way."
Raised in Addis Ababa, Ethiopia, Liya Kebede established herself in the ranks of fashion elite by appearing in fashion shows for such designers as Ralph Lauren, Marc Jacobs, Michael Kors, Gucci, Yves Saint Laurent and Balenciaga. Kebede has appeared on the covers of major fashion magazines like French Vogue, Italian Vogue and V Magazine, and is in demand with the industry’s top international designers, editors and photographers.
Elizabeth Hurley’s renewed contract marks her ninth consecutive year representing Estee Lauder in its worldwide advertising campaigns. The multi-talented British actress is the face of Intuition. Hurley’s tireless support of the Breast Cancer Research Foundation, founded by Evelyn H. Lauder, includes her personal participation in the United States book and media tour that launched Mrs. Lauder’s most recent collection of photography, An Eye For Beauty, proceeds of which benefited the cause.
Carolyn Murphy’s first advertising campaign for Estee Lauder appeared the January 2002 issue of all major beauty, fashion and lifestyle magazines worldwide. When Estee Lauder launched her as its new face in September 2001, Vogue characterized Carolyn Murphy as an icon in the making. Since then, her image has driven the modernity of the brand through advertising and at retail. She has also been instrumental in connecting the brand with consumers through global image building events such as Japan’s Defining Beauty Awards and the BAMBI Awards in Germany. Murphy can currently be seen in a wide variety of skincare, makeup and fragrance print and television campaigns worldwide.
Murphy hails from Panama City, Florida, and is one of the modeling industry’s brightest stars. In 1998, Murphy received the industry’s highest acclaim and was named model of the year at the VH-1 Fashion Awards.
"Great faces sell great products," explained Leonard A. Lauder, chairman of the board, The Estee Lauder Companies Inc. "I am delighted with the direction the brand is taking with this announcement."
The Estee Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance and haircare products. The company’s products are sold in over 130 countries and territories under well-recognized brad names, including Estee Lauder, Clinique, Aramis, Prescriptives, Origins, MAC, Bobbi Brown, Tommy Hilfiger, La Mer, Jane, Donna Karan, Aveda, Stila, Jo Malone, Bumble and bumble and Kate Spade Beauty, which are available at Rustan’s.