MANILA, Philippines - SM Supermalls launched the iButterfly, the augmented reality application in selected SM malls. At the launch at SM City North EDSA, The Block are celebrity hosts Raymond Gutierrez and fashion stylist Liz Uy (center) with, from left, Carlos Concepcion, DJ Callum David, fashion blogger Laureen Uy, General Luna rock band members Caren Mangaran, Alex Montemayor, Audry Dionisio, and Bea Lao.