MANILA, Philippines – There is always hope in the face of hindrances, and heroes in the face of hardship. That’s why this year, Cobra Energy Drink announces the return of Cobra Pinoy Heroes, where they search for Filipinos who exemplify hero-like qualities through their own little ways. This story-telling project aims to recognize Filipinos from all walks of life that have contributed to nation building, no matter how big or small the deed is.
A bigger and better Pinoy Heroes Awards is what Cobra has prepared this year, with prizes of up to P150,000 for the most inspiring and compelling story. There are four categories: Youth, which recognizes heroism by 18- to 23-year-old Filipinos; Work Force for employed Filipinos who are 18 years and above; Service for men and women in uniform from NGOs or in government service; and the Modern Day Hero for males and females who have done an act of bravery, courage and selflessness in an everyday setting beyond what is expected of them. There will be one winner per category, and other special awards will receive P50, 000 each.
Cobra launched this project for the second consecutive year because it believes that these small acts of heroism are a good start to build a better and progressive nation.
“We want to give credit and value to whom they are due. Every day, we encounter Filipino heroes who have shown acts of bravery, strength, and selflessness for the other people they serve. This is a venue for the unnamed to be recognized for going above and beyond the call of duty, and for the rest of us to be inspired to be better, to be heroes in our own way,†said Jef Mendoza, Cobra Energy Drink brand manager.
“Cobra has been the partner in life of many unsung Filipino heroes. This is why Cobra Pinoy Heroes was launched, for the whole nation to see that every Filipino’s passion and hard work will not go unnoticed,†Mendoza added.
Interested storytellers can either share their personal stories or nominate a story of another qualified individual. Entries are now accepted until July 21 through the Pinoy Heroes app on Cobra’s Facebook page, or through on-ground events.
For the complete mechanics and dates of on-ground activations, log on to www.facebook.com/CobraPhilippines