MANILA, Philippines - The White Hat, which opened its maiden store at the Mall of Asia in July 2008, is probably the leading cause of today’s frozen yogurt addiction. Being 100-percent Filipino-owned, it is proudly the leading fro-yo store in the country despite foreign competition.
Marketing manager Eric Chao shares, “The White Hat only offers authentic and fresh Italian yogurt containing hundreds of millions of live active cultures — guaranteed and lab-tested. Mixed with the highest quality low-fat local fresh milk, it gives our clients the real benefits of yogurt like better digestion, immunity, and intestinal health without feeling guilty because it’s 98-percent fat-free. We also came up with our own unique recipe from scratch — just the right amount of sweet and sour which our customers can’t get enough of.”
Other healthy reasons to indulge in The White Hat?
It contains less than half the sugar found in regular ice cream and 75-percent less than gelato. It also only has two-percent fat, compared to five to 25-percent fat in regular ice cream. Not to mention its calorie content is only half that of the same serving amount of ice cream. The White Hat is also guaranteed to have hundreds of millions of live active cultures, a pre-requisite of the National Yogurt Association of America to call it real yogurt.
Franchise owner Peter Norrdell first did his homework before deciding on investing in The White Hat. He relates, “I was looking for a business when I came across The White Hat in Rustan’s Makati. I loved the taste and was convinced others would, too. I am very happy with the performance of my stores: one in SM Marikina and my newly opened outlet on Tomas Morato, Quezon City.”
Norrdell adds, “Although I considered other brands, I felt The White Hat was the best in terms of taste and quality. Its yogurt ingredients come from Italy and its top-of-the-line equipment is designed to keep the yogurt fresh and prevent texture problems like graininess. The White Hat also uses fresh milk (not powdered), which explains its creamy, unique flavor.”
For inquiries, visit www.thewhitehat.com.ph, e-mail customercare@thewhitehat.com.ph, or call (02)727-4198. Check out The White Hat in Facebook.