MANILA, Philippines — Thanks partly to K-pop and Korean beauty, Filipinos have been yearning to have their own “Fil-beauty” brands out into the world, Jared Ernest De Guzman, Customer Director, Marketing, for health, beauty and wellness store chain Watsons Philippines, told Philstar.com in an interview.
“If you look at the segmentation within skincare, Korean and Asian skin – so Japanese, Thai, Taiwanese, and even our local Filipino brands – are really booming,” De Guzman told Philstar.com and other media outlets at last month’s Watsons SM Mall of Asia main mall store re-opening.
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“It’s really the influence probably also of Koreans in terms of their love of their own local skincare, nahawa rin s’ya rito.”
True to De Guzman’s observation, the Philippines’ leading light for the beauty industry, the Chamber of Cosmetics Industry of the Philippines (CCIP), recently had a powerful presence at the recently concluded Cosmoprof CBE ASEAN 2024 held in Bangkok, Thailand.
The Queen Sirikit National Convention Center buzzed with activity as exhibitors and buyers from across Southeast Asia and the world gathered to witness the latest trends and innovations in the world of beauty.
The CCIP sent a delegation in collaboration with Informa Markets, the event organizer. This strategic partnership aimed to forge new business opportunities and bring cutting-edge advancements back to the Philippine beauty market. By actively engaging with international counterparts and staying abreast of global trends, the CCIP aims to pave the way for a brighter future for Philippine cosmetics.
For those who want to start their own Fil-beauty journey, here are some of the most-coveted local brands to discover, alongside some of their latest offerings:
Vice Cosmetics
Vice Cosmetics has been a record-breaking and leading name in the local beauty industry for seven years now. Known for its commitment to inclusivity and diversity, the brand offers a wide range of accessible, high performance products that empower individuals to express their authentic beauty, and has become a trusted ally for beauty enthusiasts — no matter their gender, age, color, and shape.
Recently, the label released its viral sensation, One & Done Creamy Long Lasting Multisticks, known for being the all-in-one solution for sculpting, defining and enhancing facial features, which now comes reimagined with an innovative range of six blushes, two brontours, and two contour sticks, each equipped with a built-in brush for seamless application and blending.
The One and Done Sticks are now available on TikTok Shop, Shopee, and selected Vice Stores, Watsons, and SM Beauty stores nationwide.
“The essence of the One & Done Sticks lie in its simplicity and multifunctionality, making it a “must-have in every makeup kit,” said Jairus Francisco, the brand’s Marketing Communications Officer.
Designed to empower individuals to effortlessly transform and sculpt their facial features, the One & Done Sticks invite everyone to personalize their look with versatility. Whether it is enhancing cheekbones, defining the jawline, or adding color to the eyes, cheeks and lips, this collection aims to put the power of professional-grade makeup artistry into the hands of its users, in addition to its high performance formula that lasts up to 12 hours.
Ever Bilena
This July, Ever Bilena (EB) marks Lipstick Day on July 29 with 50% off on a wide range of brands and products, including lipsticks, tinted lip balms, lip glosses, lip oils, and even lip masks.
Looking for a lip tint that goes beyond just color? The brand’s new Water Tint is infused with four times Hyaluronic Acid. This innovative formula is perfect for students and young adults who want a pop of color that keeps their lips healthy. Hyaluronic Acid hydrates and nourishes, keeping lips soft and kissable even under the scorching summer sun.
Water Tint promises to deliver vibrant color in just one swipe. The formula enables the product to glide on effortlessly, feeling like water on one’s lips, and boasts a refreshing watermelon scent that will make every application a delightful experience.
The tint is easily buildable, allowing you to transform your pout from a natural everyday look to a show-stopping opaque color. With six shades to choose from, one can find one’s perfect match to suit any mood and occasion: from Sleek and Mirthful to Remarkable, Gleaming, Roseate, and Vivacious.
Likewise, the brand’s hydrating Serum Tinted Lip Gloss aims to go beyond shine, but also about embracing bold yet comfortable shades that make you feel effortlessly you, just like the multi-talented Kaila Estrada, the brand’s new muse.
This lip gloss is all about fun and functionality, said Chief Sales & Marketing Officer Denice Sy.
“We know you're busy, so we packed it with nourishing serum like Vitamin E and Hyaluronic Acid to keep your lips kissably soft all day,” she noted in a statement.
From the "no-makeup" makeup pink Ethereal to the nudish peach Melon, the Serum Tinted Lip Gloss comes is not sticky and messy and comes in a wide variety of shades that aim to give a pop of personality for one’s lips.
Under EB are sister brands. Careline, for the younger generation, is known for its fan-favorite tinted lip balms, matte bullets, fruity lip oils, and juicy stains are all on sale for 50% off at Watsons and SM Beauty's lipstick fest.
Careline’s matte Lip Bullet is highly pigmented without drying the lips because it is Vitamin-E infused. It comes in 12 shades, ranging from deep reds to bright pink.
Another affordable luxury label under EB is Hello Glow, known for its cult-favorite SPF lip balm and color-changing magic tint.
Spotlight, which boasts of its multi-use lip and cheek creams, recently released its primer duo Prism Illuminating Primer and No Pores Blurring Primer. Prism Illuminating Primer aims to fade away dullness and fatigue by infusing the skin with healthy glow, while No Pores Blurring Primer minimizes pores and smooths out imperfection for a photo-ready finish.