Philippine showbiz is looking bright for 2025
This is a catchy tagline that really is our hope for the industry in the new year. Along with the noticeable wins, we will also list down our wish-list of what we hope to see as we ring in 2025. Let us first start with the noticeable wins.
First are the new efforts in promotion in local showbiz, like we have not seen before. Producers, marketing teams and actors are leveling up efforts to not just produce quality programs or films, but starting this year, we have seen numerous stars doing the rounds of promoting their shows from by way of traditional platforms such as newscasts to specific content that can be seen either in short or long form videos.
Gone are the straight-forward simple questions and answers from their home networks: The stars are now getting creative and are going outside the box in putting the word out there to garner audience and support.
Why is this a win? In return, the stars are more exposed to different people in the industry across all channels and platforms and are more aware.
They are not stuck inside their bubble. They grow because of this. Another win was when Rein Entertainment also exposed journalists, including yours truly and this paper’s Entertainment section editor Nathalie Tomada, in the Asia TV Forum and Market in Singapore just last November.
There, they launched their series “Drug War: A Conspiracy of Silence,” where many international buyers watched what they had to offer.
In the same event, we also saw the other side of buying and selling content from our Filipino producers, what they went through to get the word out there and have other markets appreciate the way we story tell.
We saw the booths of Viva Entertainment, ABSCBN Studios and GMA and how their booths were so far apart that we wished that like countries such as South Korea, Thailand, Taiwan, China, Japan and the rest, were just in a single pavilion showcasing all the strengths the country has to offer as one.
Gladly, the Film Development Council of the Philippines (FDCP) chairman Jose Javier Reyes promises to pool in more funds for next year to hopefully make this happen.
This year, 2024, we have been seeing more collaborations between creatives in the industry that we wish would follow through in 2025.
With “Hello, Love, Again” having the biggest earnings in the box-office, ever thanks to the GMA Pictures and ABS-CBN’s Star Cinema collab. We wish to see this on the small screen as well.
TV5 and ABS-CBN already did this in 2023 with “Pira-Pirasong Paraiso” and “Nag-Aapoy na Damdamin,” but the time slot in which it was placed was challenging at the time.
We do hope that this effort will not end so as to continue to capture a new set of broadcast audiences. We also hope that more main actors from different networks would work together because coming from different disciplines, managements and backgrounds, this would foster more growth when it comes to talent and output in material.
It is difficult to name names, but we hope this piece makes us think of names who deserve the spotlight rather than those who are given with it because they are network favorites.
May 2025 be the year in showbiz where credit is given to those who deserve it as well.
How about you? What are your hopes and wish lists for Philippine showbiz in the new year?
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