Bayo shows the Filipino Christmas spirit

MANILA, Philippines – Bayo is a company that takes pride in its Filipino heritage. The company has dedicated itself to fully embodying the festivity through its stores. Not only did it launch a new collection inspired by the parol (lantern), but it also worked with communities in need and decorated its stores with classic Filipino ornaments.

During the recent launch of its newest collection at Bayo’s Glorietta 2 Store in Makati City, the company unveiled a seven-foot tall parol that would serve as the centerpiece of the store’s décor for the holidays.

Bayo had partnered with the artisans of San Fernando, Pampanga to provide beautifully crafted lanterns in all of its stores nationwide. They would adorn the windows of each Bayo store throughout the season.

Along with the parol decorations and the new collection, Bayo also invited the Virlanie Foundation Children’s Choir (photo) to serenade the guests with Christmas songs during the event.

Bayo made this effort to further highlight how the company was inspired to create its upcoming holiday collection. Taking inspiration from the festivity, color and happiness of the Filipinos, Bayo created the Style Harvest: A Holiday Heritage collection.

For the main event, Bayo launched its upcoming holiday collection titled Style Harvest: A Holiday Heritage, which the company said was inspired by the parol, the Filipino’s symbol of the Christmas spirit.

The company’s creative director, Anna Lagon, says about the collection, “What we intend for the Style Harvest: A Holiday Heritage collection is to give a glimpse of how Christmas feels for us, Filipinos.”

Style Harvest is Bayo’s collaborative brand launched last 2013. It promotes Filipino creativity and tries to help communities and organizations by sponsoring projects that cultivate Filipino talent and ingenuity. Style Harvest: A Holiday Heritage is the newest addition to the brand.

Bayo also introduced its newest brand endorser, Iza Calzado (photo, above), who is known for playing strong, independent Filipinas in both film and television. With her natural Filipina beauty and grace, she was the perfect fit for the brand’s idea and audience.