BUM goes black

MANILA, Philippines - Summer may be synonymous with florals, neons and bright colors, but who says you have to dress up just like everyone else? This summer, BUM dares you to stand out in style with its latest collection that is made up of predominantly black and white pieces with bold details to strike up your summer hues.

Guys can elevate their street style this summer with casual pieces that are anything but boring. Designed to suit guys’ on-the-go lifestyle, the cool jersey-inspired tops and number tees are made more fun and given more character with details like stars, skulls and bones, and colorful bursts of digital images.

Girls, on the other hand, will have a blast rocking an assortment of dresses from the summer collection of BUM. Rock chicks will go crazy over the not-too-girly blouses and dresses available in black and different shades of gray. For that extra oomph, these pieces have unique net and mesh details.

 Girls will love BUM’s line of trending tees with hashtags like #OOTD, #TBT, #Selfie and #SorryNotSorry. The statement tees will surely be a hit with the Selfie Generation, which is known for being opinionated and expressive.

Part of this generation are BUM ambassadors Jane Oineza, Ella Cruz, Nash Aguas, Miguel Tanfelix and Bianca Umali, who are all opinionated and expressive, especially when it comes to fashion. Asked about her favorite item from the brand’s latest collection, Jane singles out the #SorryNotSorry tee because “she is fond of statement shirts.” Nash, meanwhile, is a big fan of the Black Summer Graphic Sando in black and white not just because it looks good but also because it is comfortable, especially for someone like him, who is a skater boy. “The new collection of BUM matches the look that I want,” he says. “I’m happy that they have those kinds of clothes.”

 With the summer campaign, BUM has once again gathered its celebrity endorsers for a fun-filled day of shooting, sharing laughter and conversations in between shots. Since they have worked altogether for the brand’s Holiday campaign, Jane, Ella, Nash, Miguel and Bianca are happy to be reunited with their fellow young style ambassadors.

This summer, forget about dressing up like everyone else. Be the rebel of fashion and do your own thing by going for the dark colors, statements and designs that you like.

BUM’s 2015 summer collection is now available at BUM boutiques and leading department stores nationwide.

For more details, visit www.bumequipment.com.ph or follow us @officialbumph on Twitter, Instagram or Facebook.