PLDT KaAsenso helps more ‘minigosyantes’

MANILA, Philippines - PLDT KaAsenso, the micro-entrepreneurship arm of the telecommunications leader, salutes hardworking Filipino “minigosyantes” in their quest to give their families a brighter future by ensuring success in their businesses.

PLDT KaAsenso, as it jumpstarts the year with a new image and upgraded products and services, commits to the empowerment of the Filipino “minigosyantes.” It hopes to give them a level playing field where they can become even more productive in their livelihood endeavors.

The same rationale has always been the pioneering force behind all the KaAsenso segments ever launched on TV supported by celebrity hosts Regine Tolentino and Amy Perez, whose entrepreneurial zeals have made the “partnership” stronger.

According to PLDT VP and head of Home Marketing Gary Dujali, PLDT KaAsenso products and services are tailor-fit to the needs of “minigosyantes” or micro-entrepreneurs who are driven by their desire to provide a better life for their families. “Filipinos are naturally very resourceful and really find creative ways to provide for their family,” Dujali said. “The role of PLDT KaAsenso is to provide them with simple, yet innovative and affordable technology solutions so they can be more efficient and productive leading to a better family quality life and making their hard work and sacrifice all worthwhile.”

For starters, PLDT KaAsenso has recently introduced its most affordable “minigosyo” package ever — Plan 1888 — which comes with high-speed Internet at up to 3Mbps plus the ever- reliable PLDT landline. To make it easy for “minigosyantes” to get started, no upfront fees are required when applying for this plan.

PLDT KaAsenso now has Store Watch — a security bundle that allows “minigosyantes” to remotely monitor their businesses. For an additional P99 per month, “minigosyantes” can view live feeds using their smartphone, tablet or laptop so they can always stay on top of the business wherever they are.

WiFi Zone is also another new service from PLDT KaAsenso which is ideal for digitally-savvy Filipinos. For an additional P299 service fee per month, “minigosyantes” can offer WiFi access as an additional come-on for more customers to visit their stores with free or paid WiFi. Subscribers can also create a customizable log-in page which can help further promote products and services.

Another innovation from PLDT KaAsenso is the Cyberya — an all-in-one Internet café package that includes a complete computer set, cabinet and coin-operated timer, and is powered by PLDT HOME DSL.

PLDT KaAsenso teamed up with longest-running noontime variety show Eat, Bulaga! to raise awareness on “minigosyo” opportunities through its Juan for All, All for Juan segment. PLDT KaAsenso gave away Cyberya units to lucky viewers who were selected to receive the day’s prize.

“We’re very happy with the initial outcome of this partnership that allowed us to reach out to people who could really benefit from PLDT KaAsenso Cyberya,” Dujali added. “Our vision is to give every Filipino the opportunity to start his own business with utmost convenience.”

For details, log on to pldtkaasenso.com.