MANILA, Philippines - Gilas Pilipinas coach Chot Reyes (photo) left thousands of delegates in awe with his motivational speech at the recently-concluded Ad Summit Pilipinas in Subic.
Coach Chot began by saying, “I was tasked with forming Gilas Pilipinas, the basketball team. Little did I know that I was building Gilas Pilipinas, the brand.â€
The five-time PBA Coach of the Year and Sports5 head likened the advertising industry to a basketball game, saying that scoring advertising three-pointers takes trust, effort, accountability and motivation (TEAM).
“The foundation of good teamwork is trust. The coach should trust his players and vice versa. In business, one must forge strong trust-based relationships with your people,†said Coach Chot as he also gave insights on how he built Gilas Pilipinas for the 2013 FIBA Asia Championship.
TV5 also had a strong presence at the Ad Summit as it presented its game-changing programming and digital convergence strategy.