SM Cinemas bring the Digital & IMAX experience to Davao

MANILA, Philippines - SM City Lanang Premier is a mall that has so much more to offer as SM Cinema brings a larger-than-life experience to Davao, with the opening of the first IMAX Theater in Mindanao. It also brings the entertainment level to new heights with five digital theaters and a center stage for live performances.

Vice Mayor Rodrigo Duterte and Ballet Philippines president Margie Moran were the guests of honor during the opening. SM officials led by SM Prime Holdings president Hans Sy, VP Marissa Fernan and WATC SVP Ed Tejerero welcomed them with regional operations cinema manager Ed Bayani and theater manager Noelle Martinez.

IMAX is the world’s leading film entertainment technology, which utilizes laser-aligned digital audio feed in addition to a revolutionary projection system that enhances image quality and display. SM pioneered bringing in the IMAX concept to the Philippines when the SM Mall of Asia opened in 2006.

Davaoeños will enjoy watching films like Under the Sea and Dinosaurs 3D the IMAX way, as well as The Flying Swords of Dragon Gate, Frankenweenie, Skyfall and The Hobbit: An Unexpected Journey for the rest of the year. IMAX movies scheduled for 2012 include Hansel and Gretel: The Witch Hunters; A Good Day to Die Hard 5; Oz: The Great and the Powerful; Jack the Giant Killer; GI Joe 2: Retaliation 3D; Man of Steel; and 300: Battle of Artemisia.

The digital theaters, on the other hand, are equipped with technology that delivers razor-sharp and life-like images for the ultimate in picture quality. Digital theater technology delivers incredible clarity and vibrant colors every show by casting a range of 35 million colors, which can never be equaled by any ordinary movie film.

SM Cinema took a giant leap ahead of the digital pack when it became the first cinema to bring the cutting-edge motion effect seat simulators in December 2009. With seats that move with every action packed movie scene, SM Digital Theaters add a whole new dimension to the cinematic experience.

The cinemas in SM Lanang Premier have innovative designs like a lobby with 3D wall effects. It is also equipped with the turnstile system to facilitate the automated entry to all its entrances. Instead of paper, SM Cinema issues cine access cards.

SM Cinemas are located at the second floor level of SM City Lanang Premier.